Insights Qualitativos 2.0: TAPI: Taxi Assisted Personal Interviews ... ¡Qué buena idea!

TAPI: Taxi Assisted Personal Interviews ... ¡Qué buena idea!

Para conocer más:

http://www.marketingintelligence.com.mx/tapi/index.htm

1 comentario:

Daniella Saldivia dijo...: Algo tan simple y tan bueno... Es en estas ocasiones cuando lees y te preguntas: ¡¡¡¿Por qué no se me ocurrió una idea así de buena?!!!

Encuentro genial la idea y muy práctica, ojalá que se propague por el resto de latinoamérica. La info que se puede recolectar es valiosísima y con un enfoque bastante "etnográfico", así que nada más que decir... qué vengan los taxis!; 31 marzo, 2008 17:03

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