YouTube launches Insight data tool Account holders now able to track viewing trends for uploaded videos


US-- YouTube has launched Insight, a free tool that allows users, partners and advertisers to view detailed statistics about videos they have uploaded.
The tool provides data on how often videos are viewed in different geographic regions and compare their popularity to similar videos over given periods of time.

Users can also research the history of a video, giving information on how long it takes for it to become popular and what happens to views when popularity peaks.

Writing in her blog, YouTube’s product manager Tracy Chan said: “Partners can evaluate metrics to better serve and understand their audiences, as well as increase ad revenue. And advertisers can study their metrics and successes to tailor their marketing and reach the right viewers.”

The introduction of the Insight tool, according to Chan, makes YouTube “one of the world’s largest focus groups”.

Speaking at the ARF 2007 conference, YouTube’s CMO Suzie Reider said that the company was in the process of developing a metrics and data system.


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