
In the Global Market Research Industry, Latin America is the fastest growing region, punching well above US1 billion (Source: ESOMAR Global Market Research 2007). The region is becoming a protagonist in the centre of the globalisation process. Along side China and India it is set to keep on growing during the next period turning the crisis of the recent past into an opportunity for development. We are witnessing a new paradigm: Latin America with all its idiosyncrasies and ambiguities is going through a mind shift where success is considered a real possibility.
Our Conference in Mexico City explores this paradigm shift from three angles:
Globalisation as a reality - Localisation as an opportunity;
Thriving in the paradox;
Catching up with innovation.
We want to share great stories of synergy with local teams and exciting developments from within and outside the region.
SUNDAY 11 MAY
WORKSHOP
SEMIOTICS (2 days) - Day 1 Cultural insight for enhanced communication
MONDAY 12 MAY
WORKSHOPS
SEMIOTICS (2 days) - Day 2 Cultural insight for enhanced communication
Rosy Ocampo, TV Producer & Innovation Director, Televisa, Mexico
GLOBALISATION AS A REALITY - LOCALISATION AS AN OPPORTUNITY
No Latin Love
GLOBALISATION AS A REALITY - LOCALISATION AS AN OPPORTUNITY
No Latin Love
Mixed views towards globalisation
Constanza Cilley, TNS, Argentina
Understanding the drivers of brand loyalty
Nigel Hollis, Millward Brown, USA
Jorge Alagon, Millward Brown, México
Mexico and Brazil vs China
Gregorio de Villa and Brian Martin-Onraët, G. de Villa y Asociados, Mexico
The South American experience
Guilherme Caldas de Castro – Professor of University of the State of Rio de Janeiro (UERJ)
Iván Casas – eCMetrics, USA
Gonzalo D. Peña – eCMetrics, Argentina
A global strategy in local markets
M. Gabriela Ugalde Romagnoli, Nestlé, Chile Mauricio Yuraszeck Ardiles, Millward Brown Chile
THRIVING IN THE LATAM PARADOX
Bridging market paradoxes
THRIVING IN THE LATAM PARADOX
Bridging market paradoxes
Cross-cultural experiences in different categories
Saul Feldman, FOCOS Latinoamerica, Argentina
Swimming among sharks
Influence of multisensory marketing strategies
Karla Barajas, Instituto de Empresa Business School, Spain
Conference day two
OPENING KEYNOTE
Conference day two
OPENING KEYNOTE
Gabino Gomez Carbajal
Perspectives for Latin America
Innovating by using Second Life
Revealing hidden emotions
Lidia Oie Jiques, Ipsos-APOYO Opinión y Mercado S.A., Peru
Discussion Panel
Discussion Panel
Global advances of market research in Latin America
David Lowden, Chief Executive, TNS Global
Leticia Carneiro da Silva, Senior Market Research Manager LATAM J&J, Brazil
Ruben Jara, President, IBOPE AGB, Mexico
Reading consumers’ minds
Javier Cervantes, Psyma Latina, Mexico
Philipp Hillenbrand, Allianz, Mexico
The key to successful marketing
Gabriela de la Riva, Roberto Valdés, Rocio Ordoñana, Carlos De León, Monica Moctezuma Echeverría & Claudia Martínez Tárrega , de la Riva Group, Mexico
MÁS INFORMACIÓN E INSCRIPCIONES EN: http://www.esomar.org/index.php/programme-20.html
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