Coming Soon: A Web-Wide Social Network?

According to this Advertising Age article, a slew of new announcements from Google, Facebook, and MySpace indicate that closed garden social networks are getting ready to break down their walls -- as a way to survive. Whether this marks the next step in the evolution of the social web or just the next logical conclusion in a user-centric environment, it's certainly worth keeping an eye on. As consumers stretch themselves out, breaking through the confines of the current social network structure, what's on the horizon for marketers?

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