
You can download a free ecopy of the book here. It might be a little techy focused for some fmcg consumer marketers - but the message is clear and compelling. Stop innovating for your market - innovate with your market!
"Democratizing Innovation" - Book Contents
1. Introduction and Overview
2. Development of Products by Lead Users
3. Why Many Users Want Custom Products
4. Users’ Innovate-or-Buy Decisions
5. Users’ Low-Cost Innovation Niches
6. Why Users Often Freely Reveal Their Innovations
7. Innovation Communities
8. Adapting Policy to User Innovation
9. Democratizing Innovation
10. Application: Searching for Lead User Innovations
11. Application: Toolkits for User Innovation and Custom Design
12. Linking User Innovation to Other Phenomena and Fields

Other free e-books related to Viral Marketing, Co-Creation and User Lead Innovation can be found at BrandGenetics Blog.
Thanks to Paul Marsden
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