Easyjet launches online research community

Picks Virtual Surveys to build and manage community of 2,000 passengers

UK-- Easyjet and online research agency Virtual Surveys have created an online research community for 2,000 of the airline’s customers.

The Easyjet Community will provide a two-way discussion platform between the airline and a select group of passengers who have travelled with the company over the past 12 months.
As well as designing the service, Virtual Surveys will manage email correspondence with members to maintain participation and inform users of upcoming discussion topics.

Sophie Dekkers, Easyjet’s customer research manager, said: “It is an excellent opportunity to have an open channel of communication with our customers so they feel involved and we have a chance to listen to their views.”

Author: James Verrinder

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