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May 30, 2008

Cultura del Wikonsumidor: ¿Cuáles tres palabras o ideas asocias a "Wikonsumer Culture"?

Which three words or ideas do you associate with "Wikonsumer Culture"?
Write your ideas here. // Escribe tus ideas aquí.


Thanks! Gracias!

P.S. A Concept Map based on this "wiki-survey" will be sent upon request.
P.D. Un Mapa Conceptual basado en esta "wikincuesta" se enviará a quienes lo soliciten.

3 comentarios:

Pablo Sánchez Kohn said...

"Wikonsumer" se deriva de "wiki" y "consumidor". Es un neologismo relacionado con el surgimiento de un consumidor que colabora con otros consumidores y compañías en la creación, elección, compra, dotación de significado y desecho de los productos, servicios y experiencias que consume.

Actualmente este neologismo, yuxtapuesto a la palabra "Cultura" ("Cultura del Wikonsumidor" / "Wikonsumer Culture"), está siendo co-creado o dotado de significado por alrededor de 100 personas de más de 20 países del mundo. La convocatoria al trabajo de co-creación se lanzó como una "nano-encuesta" usando las plataformas de redes sociales y profesionales LinkedIn, Ning y Facebook.

Insights Qualitativos said...

Here some ideas & associations shared by free collaborators around the world:

- Someone who researches product purchases and/or retail choices
- "self-teaching"
- self made culture
- Wikipedia
- Open
- Reviewuate
- Mass creativity
- Seeding (participatory networks like this one)
- world citizen
- participating
- immediate
- internet information counting more than traditional media and (even!) books
- Trip Advisor
- Participatory
- Mass postulate
- Crowdsourcing
- Division (of labor)
- Shared reviews or insights
- Consumidor Web 2.0
- Online discussions groups
- horizontal hierarchy
- people do not trust or want deep information prefers updatet and real experience
- Goodreads (www.goodreads.com)
- Co-creation
- Kevin Bacon Validation
- digital
- tech savvy

... Waiting for your ideas & thoughts!

x_x said...

Google it, Blog it, share it.

advertising research anthropology antropología visual Archetypes Argentina arquetipos base de la pirámide base of pyramid brainjuicer brand communities Brand research branding Brazil C.K. Prahalad Cemex Charlene Li Chile Clotaire Rapaille co-creation co-creation communities Colombia Communispace Community community manager comportamiento del consumidor comunidades de marca Consumer Consumer 2.0 consumer co-creation consumer culture consumer insights Consumer Research consumer tribes consumers consumidor 2.0 Consumidores consumo simbólico coolhunting Cross-Cultural Research Crossumer crowdsourcing cultura de consumo cultura del wikonsumidor cultural identity cultural innovation cyberethnography David Armano deep metaphors Design design anthropology design research Digital anthropology digital culture digital ethnography digital marketing diseño Eduardo Sebriano emotional marketing emotional research ESOMAR España ethnographic research Etnografía Etnografía de la Innovación Experiencia de Usuario facebook focus groups Forrester Research Gerald Zaltman Google Grant McCracken Groundswell Harvard Business School HBR hispanic wikonsumer Hispanics human-centered innovation Infobrand innovación cultural innovación etnográfica innovation Insight Networks Insights Insights Qualitativos internet investigación cualitativa investigación cualitativa de mercado iPhone ipsos iTracks Jan Chipchase john kearon Ken Erickson Latin America LATINOAMERICA LinkedIn Malcolm Gladwell market research Market research online communities market research online community marketing digital Marketing Metaphoria Marketing online medios sociales metaphors Mexico Michael Wesh Microsoft Advertising Millward Brown Mindshare MIT MROC mySpace nethunting netizen netnografía netnography Netquest neuromarketing new insights Nielsen Nielsen BrandLift Nielsen Online nokia Ogilvy online anthropology online communities online community online marketing research online panels online qualitative research online research Paceth Philly Desai projective techniques prosumers publicidad online Qualitative market research qualitative research skills redes semánticas redes sociales Research Live Research Now Robert Bain Robert Kozinets sampling semantic networks Semiotics Shopper insights Siamack Salari Social Media social media insights Social Media Marketing social media research social networking social networks social web Spain Starbucks The Boston Consulting Group the wikonsumer culture TNS Twitter US-Hispanics video-ethnography videoetnografía virtual ethnography Vovici WARC Web 2.0 wikonsumer wikonsumidor wisdom of crowds word cloud word of mouth YouTube ZMET

Universal Mccann International Social Media Research Wave 3

From: mickstravellin, 1 month ago



This is the Social Media Research done by Universal Mccann including 17,000 people in 29 countries

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iQ 2.0 - Wikonsumer & Netizen Culture

Exploring innovations in consumer & social media research

iQ 2.0 es un espacio para difundir y compartir soluciones relacionadas a la cultura 'Wikonsumer & Netizen', facilitando la creación de Capital Social 2.0 a investigadores y empresas relacionadas con la innovación desde el conocimiento del consumidor.

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