
1) Brand behaving badly
2) Brand behaving well
3) The Brand Philosophers
4) Brand Tactics
5) Brand Strategy
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Grant McCracken has a Ph.D. in cultural anthropology from the University of Chicago. He was the Director and the founder of the Institute of Contemporary Culture. He has taught at the University of Cambridge, the Harvard Business School and M.I.T. He has consulted to many firms, including The Campbell Soup Company, The Coca-Cola Company, IBM, and Kimberly Clark, to name a few. He has written several books including "Culture and Consumption I", "Plenitude", "Culture and Consumption II", "The Long Interview", "Flock and Flow", and "Transformations". He is a member of the I.B.M. advisory council on Social Networking and a research affiliate at M.I.T. 

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