What Money Means to Consumers: ZMET Approach

Essentials every business should know during economic downturns

You can read a very interesting ZMET research done by Olson Zaltman Associates following this link: http://www.olsonzaltman.com/downloads/newsletters/DeepDives_Fall2008.pdf or buy Zaltman's book about Metaphors in Marketing @ AMAZON.COM

No hay comentarios.: