How American Families Eat - Videoethnography

This video, a shorter and revised version of a larger, proprietary video for Wendy's, was presented with Wendy's gracious consent at the 2007 International Conference on Qualitative Methods in the Study of Consumption at the University of Paris (Sorbonne), a project of Professor Dominique Desjeux. The videography and editing are by our colleague Bruno Moynié of Monde Moderne.

This is an excerpt from a project PacEth has done for the quick serve restaurant franchise Wendy's International.