Insights Qualitativos 2.0: Communities changing the face of qualitative research?

16/02/2009

Communities changing the face of qualitative research?

“Market research online communities (MROCs) will shock the qualitative market research world. They provide cheaper, faster and newer types of insights that today’s traditional qualitative research modes, such as focus groups, don’t currently provide.”

- Forrester Research Report, 2008

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