Word-Clouds - Insights Qualitativos 2.0 Blog - Keyword Analisys using Wordle

Using Wordle to create IQ 2.0 Keywords Data Visualization

Robert Kozinets comment about bringing Word Clouds into our qualitative research toolkit:
"Now, word clouds are becoming popular modes of representation, and I can’t see why we wouldn’t start to think about them as content analysis tool to bring into our qualitative research toolkit. They allow and facilitate a certain kind of graphical representation of verbal, qualitative data that make more straightforward particular kinds of comparison (like this one).
So, we could compare interviews with matching culture members.
We could compare different blog pages or newsgroup postings.
We could compare archival data from the same organization over time.
We could compare related articles by scholars with different methodological. approaches or from different paradigms... Or the same scholar over time."


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