One of the latest projects from the
The main problem that the Personas project faces is the same problem that many of us face online: names are not unique identifiers. There are many many Matt
This is even more important with the growth of online communities and the use of social media. People have moved from being written about to being writers. And as everybody is now able to create, add to and organise content online, so the
This is where shared credentials like Facebook Connect or OpenID come in. Rather than relying on your name to connect your online presence, you can associate everything that you do online by using the same account details to log-in to different social media site,
As the web grows, and the use of social media and social sites grows even more rapidly, the need to sort and search for information on individuals will become even more important. And, as MIT Media Lab’s Personas project shows, that cannot be left to something as un-unique as your name.