STATS: Social Media Resistance Is Fading Fast

  • August 26th, 2009 | by Adam Ostrow


    statsRecently, we highlighted a study that showed two-thirds of marketers now use social media in some capacity. Today, more data confirming this trend, but also pointing to what looks poised to be nearly total saturation within a year.

    According to a report published today by eMarketer, 59% of brand marketers currently use social media. But within 12 months, that number will swell to 82%. And in the long-run, only 13% indicate having no plans to enter the medium.

    Also interesting: this chart, which highlights the reasons that some companies and agencies still aren’t using social media:

    Somewhat surprisingly, most of the remaining resistance doesn’t come from marketers doubting the value of it – only 7% of companies don’t see social media as a good use of employee time – but rather, not knowing where to begin or how to measure the effectiveness.

    These, of course, are issues that many individuals, companies, and yes, publications :) are looking to address. Here are a few resources that might be helpful if you’re looking to make the case for social media within your organization or with your clients:

    How to Measure Social Media ROI for Business

    The 22 Step Social Media Marketing Plan

    40 of the Best Twitter Brands and the People Behind Them

    10 Creative Contests Powered by Social Media

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