ESOMAR CONGRESS AWARDS 2009


The three awards below have been given to papers presented at Congress 2009 in Montreux, Switzerland.

AWARD FOR BEST PAPER OVERALL (The Fernanda Monti Award)

Rewards the best paper in any field presented at Congress.

THE WINNER:

The longest day
Cultural differences in CSR
Tom De Ruyck, Niels Schillewaert, Annelies Verhaeghe & Micheal Friedman, InSites Consulting, Belgium

THE JURY SAID:

“This paper shows a real understanding of business issues by providing its actual impact on decision making."

THE NOMINEES:

  • Advertising in times of crisis
    A semiotic analysis of some savvy creative approaches
    Joseph Sassoon, Alphabet, Italy
  • The ‘ANT’ and the grasshopper
    Decoding the mindset of the Indian financial customer
    Kalyan Karmakar & Ipsita Ghosh, The Nielsen Company, India
  • The longest day
    Cultural differences in CSR
    Tom De Ruyck, Niels Schillewaert, Annelies Verhaeghe & Micheal Friedman, InSites Consulting, Belgium
  • Information à la carte
    The need to select, prepare and present
    Ineke van Meel, Randstad, Netherlands
    Jeroen Rietberg, Intellex Dynamic Reporting, Netherlands

AWARD FOR BEST CASE HISTORY

Rewards the paper highlighting an interesting research application of help to clients.

THE WINNER:

The future of work
Keith Bailey, Nokia, UK
Andy Dexter, Leanne Tomasevic & Adam Chmielowski, Truth, UK

THE JURY SAID:

“A great piece of research, with very inspiring findings. Thanks to the authors for sharing their results in detail."

THE NOMINEES:

  • Launching innovations during economic slowdown
    Mark Gillespie, The Nielsen BASES, UK
    Marcin Penconek, The Nielsen BASES, Poland
  • The future of work
    Keith Bailey, Nokia, UK
    Andy Dexter, Leanne Tomasevic & Adam Chmielowski, Truth, UK
  • Could I just ask you a few questions as you have sex on this park bench…?
    Joceline Jones & Anna Thomas, Define Research & Insight, UK
    Rupal Mathur, COI, UK
  • Integrating research in crisis management decision-making
    The maple leaf foods Listeriosis crisis in Canada
    Christian Bourque, Léger Marketing, Canada
    Terrence Flynn, McMaster University, Canada

AWARD FOR BEST METHODOLOGICAL PAPER

Rewards the paper of most technical and innovative interest, which adds value to the tools available to researchers.

THE WINNER:

Evaluating social mission projects in emerging & bottom of the pyramid markets
An innovative behaviour measurement methodology
Raghavan Srinivasan & Astiti Suhirman, TNS Indonesia
Namita Mediratta, Unilever Indonesia

THE JURY SAID:

“This shows a real and deep understanding of a difficult culture and could be applied to other similar segments. This is an excellent paper due to its structure, organization and conclusions."

THE NOMINEES:

  • Me-to-we research
    From asking unreliable witnesses about themselves to asking people what they notice, believe & predict about others
    John Kearon, BrainJuicer, UK
    Mark Earl, Held Consulting, UK
  • Evaluating social mission projects in emerging & bottom of the pyramid markets
    An innovative behaviour measurement methodology
    Raghavan Srinivasan & Astiti Suhirman, TNS Indonesia
    Namita Mediratta, Unilever Indonesia
  • More, more, more
    How respondents are demanding more and co-creating the research process
    Fiona Blades, MESH Planning, UK
    Rachel Brown, Oxfam GB, UK


The winners of these three Congress awards will go forward to the shortlist for The ESOMAR Excellence Award for Best Paper 2009/2010.

INFORMATION ABOUT THE ESOMAR CONGRESS AWARDS



ESOMAR EXCELLENCE AWARD FOR BEST PAPER 2008/2009

The ESOMAR Excellence Award for Best Paper 2008/2009 was presented at this year's Congress in Montreux. The award recognises the paper presented at an ESOMAR conference over the last year which is deemed to be of the highest quality.

THE WINNER:

A holistic approach to the measurement of WOM
Its impact on consumer’s decisions
Ed Keller, The Keller Fay Group, USA
Barak Libai, Faculty of management, Tel Aviv University, Israel

THE JURY SAID:

“This study provides a unique approach for measuring and quantifying the impact of word-of-mouth. It highlights the financial importance of WOM which is key towards understanding its importance."

LIST OF NOMINEES 2008/2009

INFORMATION ABOUT THE ESOMAR EXCELLENCE BEST PAPER AWARD


THE ESOMAR EXCELLENCE AWARD FOR STANDARDS OF PERFORMANCE IN MARKET RESEARCH - THE JOHN DOWNHAM AWARD

ESOMAR is proud to announce the third bi-annual Excellence Award for Standards of Performance in Market Research. This prestigious award recognises the highest contributions to the market research industry.

THE WINNER:

Kim Dedeker

THE JURY SAID:

“For showing Leadership, Pro-activeness and Passion in driving “Online Quality” putting this at the forefront of the agenda for Clients and suppliers."

INFORMATION ABOUT THE ESOMAR EXCELLENCE AWARD FOR STANDARDS OF PERFORMANCE IN MARKET RESEARCH


ESOMAR INTERNATIONAL YOUNG RESEARCHER AWARD

ESOMAR is proud to present the first ESOMAR Young Researcher Award. The award calls for the best young minds in our industry - talented, sharp, incisive people, determined to be ground-breaking and to show that you can help to make a better world.

The award will be presented for an outstanding original and creative piece of research that can effect change within some of the most topical and controversial issues globally - Global Warming; World Poverty and Ageing.

THE WINNER:

Annelies Verhaeghe, InSites Consulting Belgium

THE JURY SAID:

“Innovative thinking throughout, which has led a first-rate piece of work. An excellent example of exploratory research into an increasingly important aspect of humanities. Recommendations have universal applicability - An exemplar for her profession, Annelies is a most worthy winner."

INFORMATION ABOUT THE ESOMAR YOUNG RESEARCHER AWARD

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