Communispace, pioneer of online customer insight communities for the world’s leading brands, today announced that it has been named a leader in The Forrester WaveTM: Full-Service Market Research Online Community (MROC) Vendors, Q4 2009. Communispace was among the select companies that Forrester invited to participate in the report—the first of its kind for the MROC sector—which includes vendors that help clients build and maintain private online communities that are systematically used for market research purposes.
In this evaluation, Forrester assessed vendors across 46 criteria bucketed into three categories: current offering, strategy and market presence. Communispace captured the highest score in all three categories and according to the report, “differentiates itself based on superior service, outstanding customer references, and a strong and tenured management team.” The report also states, “Communispace, the most well-recognized name in the MROC space, is true to its reputation as a premium vendor.”
The report continues, “Communispace excels in its customer service, moderation, and very high-quality deliverables that provide findings in an engaging and creative way that any senior executive would be able to digest with ease.” In their analysis, Forrester gave Communispace the highest score for services (4.45 out of 5) highlighting the range and quality of services it provides particularly in community management, recruitment, reporting quality, creative services, analytics and account management. Communispace received 5 out of 5 in the reference accounts category, indicating its client “references are very pleased with few suggestions for improvement and are using advanced capabilities of the community.” The company also received high scores for analytics (4 out of 5), or the “analysis performed to distil community insights” and internationalization (4.5 out of 5), the ability to “serve clients with global research needs.”
During the past decade, Communispace has built more than 350 communities for the world’s leading brands that offer real business value and a competitive advantage. The company currently has more than 230 employees who work with thousands of community members across 92 countries.
“It has been ten years since we launched our very first insights community for a client, and it is gratifying to see the field expanding and becoming a real ‘industry,’” said Diane Hessan, CEO of Communispace. “As the leader in this growing pack, we’ve already worked with hundreds of companies to refine our offerings, improve our methodology and expand our expert staff. This expertise, combined with our unmatched commitment to customer service, is why we’re able to provide researchers with more timely, robust insights that give their businesses the competitive edge.”