Lab Social Media Research - Europe

Lab Social Media Research

View more documents from Tom Smith.

This is a presentation given to the IAB Europe council, exploring European trends in social media involvement, the impact of social media and the steps that need to be taken. Also looks at the future and why the passive impact of the social ecosystem is bigger than the immediately involved one. This is due to social recommendation and data informing all purchase decisions through search, augmented reality and will increasingly impact the nature of the content we consumer in all platforms