Detailed overview of the PluggedIN market research online community platform
PluggedIN, specialists in online communities for market research and consumer insights, today released V1.6 of their proprietary market research online community software. The PluggedIN Platform is a customized social networking and community application for powering market research online communities and online qualitative research studies.
The V1.6 update to the PluggedIN Platform includes social media integration with external sites and applications, allowing market researchers to track what their target audiences are sharing across the social media landscape. In addition, a new Twitter-style messaging system allows researchers to track day-to-day experiences of members. Version 1.6 also offers upgrades to researcher analysis tools, including customizable member statistics available throughout the community and admin-definable transcript downloads.
Commenting on the platform release, Partner and Senior Consultant Ben Werzinger said, "Market researchers must find ways to harness feedback across the social media landscape to gain a true understanding of what their participants are like, beyond what they tell you through structured research activities. This new release will help qualitative researchers develop that deeper understanding, while creating new opportunities for in-depth community conversations around topics relevant to the audience."
In addition to these new features, numerous usability and member experience enhancements were made as part of the V1.6 release.
Lail Brown, VP of Design and Technology, added on the V1.6 release, "These latest enhancements will refine the user experience for participants and moderators, while giving participants new ways to share their online lives right inside the community platform. Most importantly, the release will provide researchers with new tools to put the most important information at their fingertips."
For additional information on the PluggedIN Platform, or for a demo of PluggedIN's approach to market research online communities, visit http://www.pluggedinco.com.
Rochester, NY-based PluggedIN Co. is a full service market research firm specializing in market research online communities (MROCs).