Latin America is one of the less affected regions by the 2009 recession. The World Economic Forum stated that the region is in a better position than ever to deal with the socio-economic impact of this crisis and in 2008 the Latin America market research industry showed a healthy 5.6% growth rate after inflation.
Latin America has emerged as a source of creativity, solutions and innovation. The conference in Cartagena will delve into this new vibrancy in the region and consider how innovation can lead to further success. The conference will also look at the social challenges of poverty and inequality which still beset the region and the role of research in meeting these challenges.