Itracks upgrades Populis Market Research Online Community (MROC) tool

Itracks, international online data collection specialists and online qualitative patent holders, has released V1.5 of Populis - their market research online community (MROC) offering. The latest release includes functionality developed to increase member participation, a new reporting utility and a module that allows community managers to communicate with members via SMS.

In addition to these new features, Itracks has also integrated their online qualitative, online quantitative and concept-testing tools with their proprietary MROC platform and added a points system that allows managers to easily track member activities.

“Our advantage in the online community space is our ability to integrate both quantitative and qualitative research exercises within the community environment,” said Itracks’ VP and CDO, Doug Bates.

“Our proprietary platform is extensible, flexible and customizable to each client’s needs. We continually develop additional custom tools that are aimed at making easier the job of the community manager to collect, analyze and report on the data collected within their community. In addition, Itracks can draw on over 12 years of experience in providing online research tools and expertise to market researchers.”
This latest release of Populis is followed by a huge 40% increase in online bulletin board focus group activity and the successful launch of the International Online Moderator Community

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