Research 3.0 real-time intelligence, collaborative research, adaptive brand planning

Research 3.0by www.facegroup.co.uk

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Topics covered: 

• Measuring and monitoring online conversations about brands to assess brand influence and brand visibility
• Applying qualitative analysis to determine research parameters and add meaning to quantitative findings
• Identifying the conversation hubs and the influencers across a wide range of channels
• Using crowdsourcing and co-creation methodologies to achieve research, innovation and planning objectives
• Building iterative models for feeding real-time insights and consumer inputs into the existing marketing process