Topics covered:
- Measuring and monitoring online conversations about brands to assess brand influence and brand visibility
- Applying qualitative analysis to determine research parameters and add meaning to quantitative findings
- Identifying the conversation hubs and the influencers across a wide range of channels
- Using crowdsourcing and co-creation methodologies to achieve research, innovation and planning objectives
- Building iterative models for feeding real-time insights and consumer inputs into the existing marketing process
Entradas
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