Insights Qualitativos 2.0: SlideShare sobre Netnografía

SlideShare sobre Netnografía - IESA School of Management

En esta presentación se introduce los conceptos de Web 2.0 y netnografía, así como sus aplicaciones a la investigación comercial. Se exponen además dos interesantes casos de estudio de comunidades virtuales en América Latina: amantes de las motocicletas y clientes de una cadena de farmacias.

La Netnografía- Sofía Esqueda

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