Insights Qualitativos 2.0: SlideShare sobre Netnografía

SlideShare sobre Netnografía - IESA School of Management

En esta presentación se introduce los conceptos de Web 2.0 y netnografía, así como sus aplicaciones a la investigación comercial. Se exponen además dos interesantes casos de estudio de comunidades virtuales en América Latina: amantes de las motocicletas y clientes de una cadena de farmacias.

La Netnografía- Sofía Esqueda

View more documents from IESA School of Management.

No hay comentarios.:

Publicar un comentario

Suscribirse a: Comentarios de la entrada (Atom)

“Day in the Life” (1)

“Glo-cal” (1)

#esoLatam (3)

#IIEX (2)

#mobilemr (2)

#MR (1)

#MRMW (1)

#mrxes (3)

#newmr (4)

#qrweb (2)

#RES10 (1)

2010 (4)

2011 (1)

2013 (1)

Aberdeen Group (1)

abundacia (1)

Accelovation (1)

acculturation (1)

acebook (1)

ACEI (1)

ad agency (1)

Ad Relevance (1)

Ad-ology Research (1)

AdAge.com (2)

Adidas (2)

adolescentes (1)

Adolfo Ibañez (1)

AdReaction (1)

Adrian Chedore (1)

AdSpark (1)

Advertiser (1)

advertising (8)

Advertising Age (1)

Advertising and Marketing (3)

advertising research (7)

Advertising Research Foundation (1)

Advertising Week (1)

Adweek (1)

AECEM (1)

AEDEMO (4)

agente humano (1)

AIGA (1)

AIM (1)

AIMC (1)

Alan Bradshaw (1)

alcohol (1)

Alejandro di Paola (1)

Alemania (1)

Alexa (1)

Alicia Vidal (1)

alimentos (1)

alta cultura (1)

AMAI (1)

Amazon (2)

América Latina (13)

american airlines (1)

AMIPCI (1)

Amy Kean (1)

análisis cualitativo (1)

Análisis de Metáforas (1)

análisis web (1)

analítica Web (1)

andean region (1)

Anderson Analytics (1)

andOpenId (1)

Andres Barreto (1)

Android (1)

Angeline Close (1)

Ann Handley (1)

Annelies Verhaeghe (1)

Annie Pettit (1)

Anthony W. Ulwick (1)

Anthropological research (1)

anthropology (7)

antropología (3)

antropología online (3)

antropología visual (2)

antropología y cibermarketing (1)

AOL (1)

AOL Advertising (1)

Apple (7)

Apple Ipad (4)

AQR (2)

Aravind (1)

Arbitron (1)

Archetypes (6)

Archetypes Discoveries (1)

Archetypical research (2)

ARF (7)

Argentina (24)

arquetipos (3)

arte (1)

Articulative interviewing (1)

Asia (2)

aspiracional (1)

Atlanta (1)

Augmented Research (1)

Australia (3)

Australian Market and Social Research Society (1)

auto-retratos (1)

autoethnographic (1)

Avatar (1)

awards (1)

Axel Steinman (1)

AyerViernes (4)

baby boomers (2)

BALANCE (1)

Banco de Chile (1)

BancoEstado (1)

Barcelona (5)

Barry Schwartz (2)

base de la pirámide (5)

base of pyramid (4)

Bazaarvoice (1)

BBDO (1)

BBFGs (1)

BBMG (1)

bebo (2)

Bee (1)

Ben Shneiderman (1)

Ben Werzinger (1)

benchmarks (2)

beneficios emocionales (3)

Bent Hamer (1)

Berlin (3)

Bernd Schmitt (1)

Best Buy (1)

Best paper (1)

bienes (1)

big data (1)

Bill Gates (2)

Blackberry (1)

blogger (2)

bloggers (2)

blogs (11)

Blogus Operandi (1)

blotrix (1)

Blue Eye Project (1)

blue research (1)

BMW (1)

Bogotá (1)

Bolivia (2)

Bolivians (1)

book (1)

books (1)

BOP (2)

BOP consumers (3)

Bottom of the Pyramid (2)

brainjuicer (14)

brand (7)

brand 2.0 (2)

brand communities (7)

brand community (2)

brand essence (1)

brand icons (1)

brand loyalty (1)

Brand Management (1)

brand mapping (1)

brand personality (1)

brand personification (1)

brand resear (1)

Brand research (2)

brand tracking (1)

BrandGenetics (1)

branding (5)

brands (2)

brandtology (1)

BrandU.0 (1)

Brasil (6)

Brave New Marketing (1)

Brazil (9)

brazilian (1)

brecha digital (1)

Brent Leary (1)

Brian Tarran (1)

BRIC (1)

Bruno Moynié (1)

Bryan Urbick (1)

Bucaramanga (1)

Buenos Aires (2)

bulletin boards (1)

Burson-Marsteller (1)

business (2)

Business Analytics (1)

Buzz (2)

Buzzillions (1)

Buzznet (1)

buzzword (2)

C.K. Prahalad (4)

CACEM (1)

Cadem research (1)

Campbell's (1)

Canada (2)

canalhumantech (1)

Cannes International Advertising Festival (1)

Caqdas (3)

Carol Phillips (1)

carrera tecnológica (1)

Cartagena (1)

Cartagena de Indias (1)

Casas Bahía (1)

Cazadores de Tendencias (2)

CEIM (3)

cell phones (1)

Cemex (2)

Censydiam (1)

Center for Hispanic Marketing Communication (1)

cerebro límbico (1)

cerebro reptiliano (2)

Certifica (1)

cerveza (1)

Cesare Mainardi (1)

challenge (1)

Charlene Li (4)

Charles Pearson (1)

charts (1)

chats (1)

Cheskin (4)

Children (2)

Chile (18)

China (2)

Chloë Fowler (1)

Christian Lisogorsky (1)

Chrysler (1)

CiBBVA (1)

ciberantropología (1)

Cibercultura (1)

ciberetnografia (1)

cibernauta (1)

cibernética (1)

ciencias cognitivas (1)

cine (1)

Citigroup (1)

ciudadanía (1)

ciudadanía económica (1)

ciudadanos (1)

Clarin (1)

Clarisa Herrera (2)

Clay Shirky (2)

Clotaire Rapaille (2)

CMO 2.0 Influencer (2)

CMO Conversations (1)

CNN (1)

co-creación (3)

Co-creating (1)

co-creation (25)

co-creation communities (12)

co-opertition (1)

Coca-Cola (8)

cocina (1)

Cocktail Analysis (1)

código cultural (3)

cognitive neuroscientists (1)

cognitive science (1)

Coke (4)

CokeZone (1)

Colete Jacobus (1)

Collaboration (1)

Collaborative consumption (1)

Collages (1)

collective innovation (1)

collective intelligence (1)

Colombia (6)

comedy (1)

comercio informal (1)

comida (1)

commodities (1)

communication (1)

Communispace (11)

Community (3)

Community Design (1)

COMMUNITY INSIGHTS (6)

Community Management (2)

community manager (5)

community moderation (1)

community platforms (2)

community research (1)

Community Roundtable (1)

Community Strategy (1)

comportamiento del consumidor (14)

compras (2)

ComScore (8)

comunicación (2)

comunicación 2.0 (2)

comunicación empresarial en Internet (1)

comunicación y publicidad On line (1)

comunidad (1)

comunidad de marca (1)

comunidad online (5)

comunidades (1)

comunidades de investigación online (2)

comunidades de marca (6)

concept test (1)

conceptual metaphors (1)

conectados (1)

Conexión (1)

Conference (2)

congreso (5)

congress (1)

connect with our customers (1)

CONNECTION (1)

Connectivity (1)

Conscious Consumer Index (1)

constructionism (1)

Consumer (7)

Consumer 2.0 (10)

consumer behavior (5)

consumer behavior online (4)

consumer co-creation (5)

consumer connection (1)

consumer culture (14)

Consumer education (1)

Consumer Generated Media (1)

consumer insight (6)

Consumer Insight Benchmarking (1)

consumer insights (39)

consumer insights 2.0 (2)

consumer insights books (1)

Consumer Insights Interest Group (1)

Consumer Knowledge Centre (1)

consumer motivation (1)

consumer mythology (1)

consumer online (1)

Consumer Panel (2)

Consumer Products (1)

consumer psychology (2)

Consumer Research (7)

Consumer Trends (2)

consumer tribes (4)

Consumer Truth (1)

consumer-centric (1)

Consumer’s Voice (1)

consumerbase (1)

consumercrowds (1)

consumers (7)

consumidor (4)

consumidor 2.0 (9)

Consumidores (10)

consumo (2)

consumo cultural (1)

Consumo de alcohol (1)

Consumo de Medios (1)

consumo de vídeos (1)

Consumo Digital (2)

consumo simbólico (5)

consumo sostenible (1)

CONTAINER (1)

content analytics (1)

contextual (2)

CONTROL (1)

Conversational Marketing (1)

Conversition (1)

cool hunters (2)

Cool Insights (1)

Coolhunt (1)

coolhunters (3)

coolhunting (9)

corporate social responsibility (1)

Costa Rica (2)

costumers (1)

CoTweet (1)

Couch Surfing (1)

creative (1)

creative research space (2)

creatividad On line (1)

Creativity (2)

creativos (1)

Creators (1)

crecimiento económico (1)

crédito (1)

Cristina Quiñones (1)

critical thinking (1)

Croacia (1)

Cross-Cultural Research (4)

cross-tabs (1)

Crossumer (5)

crowdsourcing (12)

crowsourcing (1)

Crush It (1)

Cuba (1)

Cultura 2.0 (1)

cultura de consumo (6)

cultura del café (1)

cultura del wikonsumidor (4)

cultura juvenil (1)

cultura popular (1)

Cultural anthropology (1)

cultural code (1)

cultural discovery (2)

cultural drivers (2)

cultural identity (5)

cultural innovation (4)

Cultural Processes (1)

cultural theory (1)

culturally-sensitive marketing campaigns (1)

culture (2)

culture code (2)

curso (1)

customer (1)

customer collaboration (1)

customer communities (1)

customer decision making (1)

Customer Experience (2)

Customer Relationships (2)

customer research (1)

Cyber quali (1)

Cyberanthropology (1)

Cybercafe (1)

cyberethnography (6)

Cymfony (1)

Dagoberto Paramo (1)

DAN ARIELY (1)

Dan Weber (1)

Daniel Alexander-Head (1)

Danone (1)

data (1)

data mining (2)

Data Quality (2)

data visualization (1)

Datos Claros (1)

DAVE CHAFFEY (1)

David Armado (1)

David Armano (3)

David Atanet (1)

David Gauntlett (1)

David Rojas Elbirt (1)

David Wellisch (1)

debate (1)

deep metaphors (7)

deep research (1)

Del Monte Foods (1)

Dell (1)

Dell IdeaStorm (1)

Deloitte (1)

Democratizing Innovation (1)

democrultura (1)

Denmark (2)

deseo (1)

Design (3)

design anthropology (3)

Design Made in Chile (1)

design research (3)

Design Research. Doing Anthropology in Consumer Research (1)

design thinking (1)

development (1)

Dewmocracy (1)

Diane Hessan (3)

Dianne Gardiner (1)

diaries (1)

Diego Meller (1)

digital advertising (1)

Digital anthropology (5)

digital behaviors (1)

digital behaviour (1)

digital business (2)

digital consumers (6)

Digital Conversation Management System (1)

digital culture (3)

digital decade (1)

Digital Desing (1)

Digital Era (1)

digital ethnography (15)

Digital Extroverts (1)

digital life (2)

digital marketing (6)

digital natives (2)

Digital Now Australia (1)

Digital research (3)

digital tribes (1)

digitalization (1)

diseño (6)

diseños de investigación (1)

distinción (1)

distopia (1)

DNA (1)

doctors (1)

documentary (1)

dog-owner (1)

Dolors Reig (1)

Dominique Desjeux (2)

Don Tapscott (1)

Dopplr (1)

Douglas Holt (1)

Dove (1)

dyad (1)

e-commerce (1)

e-communities (1)

e-ethnography (2)

e-mail marketing (2)

e-patients (1)

EasyInsites (1)

Easyjet (1)

eBay (1)

Ebbsfleet United (1)

eBook (2)

ec GlobalPanel (1)

eCircle (1)

eclecticismo (1)

ecommerce (2)

economic downturns (2)

economy (1)

Ecuador (1)

Edelman (1)

Eduardo Sebriano (4)

EGM (1)

El Alto (1)

El Mercado Invisible (2)

El Salvador (1)

ELISAVA (1)

elite (1)

elitista (1)

ELLIE SYKES (1)

Elogia Ipsofacto (1)

Elsevier (1)

email (1)

email marketing (1)

eMarketer (1)

emerging markets (1)

Emotional End Benefits (2)

emotional marketing (4)

emotional research (5)

empowered consumers (1)

empresas (1)

encuesta (3)

Encuestas Facebook (1)

encuestas online (9)

engagement (2)

Enric Cid (3)

entrevista (1)

eReader (1)

Erich Joachimsthaler (1)

Erik Qualman (1)

Ernest Dichter (1)

escucha (1)

ESOMAR (27)

ESOMAR Online Conference (3)

Esomar Qualitative Conference (1)

España (16)

Estilos de vida (1)

Estonia (1)

estudio de mercado online (6)

estudio de redes sociales (2)

Estudio Twitter (4)

estudios cualitativos online (7)

estudios de mercado 2.0 (1)

estudios de mercados online (2)

Ethnicity (1)

ethnographic expeditions (3)

ethnographic observation (3)

ethnographic research (12)

Ethnographic Segmentation (1)

ethnography (24)

Ethnosnacker (1)

ethnosnaker (1)

Ethos (2)

ética (1)

Etnografía (27)

Etnografía de la Innovación (3)

Etnografía de la Innovación antropología y mercado (2)

etnografia virtual (1)

etnográfica (1)

Euro RSCG (1)

Europe (1)

EverydayLives (4)

exceso de opciones (1)

experiencia (2)

Experiencia de Usuario (3)

Eye tracking (2)

Face (4)

facebook (54)

Facebook Apps (2)

Facebook Connect (1)

Facebook Places (2)

Facebook Preguntas (1)

facebook research (1)

Facebook. Facebook Questions (1)

Faceboostic (1)

Facegroup (4)

Falabella (1)

Fast Company (1)

feedback (2)

Felipe Korzenny (1)

Felipe Romero (1)

femenino (1)

Fernanda Monti Award (1)

Fernando Labastida (1)

fieldwork 2.0 (2)

financial crisis (1)

Financial Times (1)

Finland (1)

flavorcreator (1)

Florida State University (1)

Focus Group (1)

focus groups (20)

focus groups online (1)

FocusVision (2)

football (1)

Ford Motor Company (1)

Formulisa (1)

Forrester (6)

Forrester Research (10)

fotos (1)

FOUCAULT (1)

Fox Business News (1)

Fox News (1)

FQS (1)

France (2)

Francesco D'Orazio (1)

Francesco D’Orazio (1)

Francia (2)

Francis McGlone (1)

free (1)

freemium (2)

freshnetworks (4)

FriendFeed (1)

friendship (1)

friendster (1)

Frits Spangenberg (1)

Fundación Pfizer (1)

fundraising (1)

Future (3)

futuro (1)

fuzzy front end (1)

Gaby Castelanos (1)

gamification (5)

Gartner (2)

Gen Xers (1)

Generation Y (1)

Gerald Zaltman (8)

Germany (4)

GfK (3)

Giselle Della Mea (1)

Global Digital Consumer (1)

Global Insights Manager (1)

globalización (1)

globalization (2)

GOMC (1)

Gonzalo Vidal (1)

Google (16)

Google Analytics (3)

Google Wave (1)

GoogleWave (1)

Gordon Morris (2)

GPS (1)

Grant McCracken (3)

Greenbook (4)

GRIT (1)

Groundswell (4)

group discussions (1)

GroupM (1)

Groupon (1)

Grupo Mixto juvenil (1)

GSE (1)

Guatemala (1)

Guillermo Perezbolde (1)

hábitos de consumo (2)

hábitos de internet (3)

Handbook of Online and Social Media Research (3)

Harvard Business Review (2)

Harvard Business School (3)

hashtags (1)

Havas Digital (1)

HBR (4)

Helen Rose (1)

Herd Behavior (3)

Heriberto López (1)

Hero (1)

herramientas (2)

Hewlett Packard (1)

hi5 (1)

hi5.com (1)

hidden emotions (1)

Hindustan Lever (1)

Hispanic (1)

Hispanic and Latino (1)

hispanic consumer (2)

Hispanic Cyberstudy (2)

Hispanic Market (2)

Hispanic Marketing Communication (1)

hispanic wikonsumer (1)

Hispanic-Net (1)

Hispanics (3)

historia (1)

history (1)

Hobbies (1)

holiday shopping (1)

Honda (1)

HowSociable (1)

human-centered innovation (4)

HumanTech (1)

humor (1)

Hungry Planet (1)

hunting (1)

Hy Mariampolski (1)

hybrid research (1)

Hyundai (1)

hyve (2)

HYVE AG (4)

IAB (4)

IAB España (1)

IAB Spain (3)

ibarometro (2)

Iberoamérica (4)

IBM (2)

Ibope (2)

idea killers (1)

Idea Networks (1)

IdeaBounty (1)

Ideaslistas.org (1)

identidad (3)

identidad cultural (1)

ideo (1)

IESA (1)

IIEX (1)

Ikea (1)

ilike (1)

images (1)

immigration (1)

iModerate (1)

implicit cognitive influences (1)

In-depth Interviews (1)

in-store observation (1)

inclusive business (1)

Inclusive Capitalism (2)

inconsciente (2)

India (2)

influential (1)

Infobrand (7)

infografía (1)

información (1)

informal consumer education (1)

Information Cascades (1)

Innocentive (1)

Innosfera (1)

innovación (20)

innovación cultural (5)

innovación etnográfica (2)

innovación técnica (1)

innovation (31)

innovation communities (2)

Innovation Niches (1)

innovation research community (2)

Innovative Insights (1)

innovative research approach (1)

insight (2)

Insight community (4)

Insight Innovation Exchange (2)

Insight Networks (2)

Insights (7)

insights 2.0 (1)

Insights Communities (3)

Insights Qualitativos (5)

Insites (1)

Insites Consulting (12)

Instagram (1)

Institute of Design (1)

Institutos Akatu (1)

Intel (1)

Interactive Marketing (2)

interactive space (1)

internautas (1)

internet (14)

Internet Advertising Bureau (2)

Internet Audience (1)

internet móvil (1)

Internet Research (1)

internet usage (1)

internet users (2)

interpreter (1)

investigación cualitativa (9)

investigación cualitativa de mercado (4)

investigación cualitativa de mercado 2.0 (2)

Investigación Cualitativa de Mercados (1)

investigación cualitativa online (2)

Investigación de Mercado Online (5)

investigación de mercados (12)

investigación de mercados online (1)

investigación de tendencias (3)

investigación digital (2)

investigación online (1)

iPhone (10)

iPhone App (3)

iPhone ethnographic app (1)

Ipod (1)

ipsos (4)

iQ 2.0 (2)

iStrategy (1)

Italia (1)

Italy (2)

iTracks (8)

iTunes (1)

Jaipur Foot (1)

Jamie Hamilton (1)

Jan Chipchase (2)

Jane Mount (1)

Janowitz Klaus (1)

JanRain (1)

Japan (1)

Jasna Seguic (1)

Jason Oke (1)

Jeffrey Henning (3)

Jessica Goldfarb (1)

Jim Bryson (1)

Jim Longo (2)

Jim Storer (1)

Jimena Laclau (1)

Jimmy Wales (1)

Joanna Chrzanowska (1)

Joaquim Bretch (1)

Joe Crump (1)

Joe Fernandez (1)

Joel Rubinson (1)

John Burbank (1)

John Gerzema (1)

John Griffiths (2)

john kearon (6)

John Krafcik (1)

John Quelch (1)

Joiners (1)

JONAH LEHRER (1)

Jonathan Gutman (1)

Jonathan Sinton (1)

Jorge Rodriguez (1)

jornadas (1)

José Antonio Gallego (1)

Jose Miguel Muga (1)

Joseph Campbell (1)

Joseph Plummer (1)

Josh Bernoff (4)

JOURNEY (1)

Juan Valdéz (1)

Julie Wittes Schlack (1)

Juliette Goetzee (1)

Jung (1)

juventud (1)

Kansas State University (1)

Kantar Group (1)

Karime Pavez (1)

Kate Ray (1)

Ken Cassar (1)

Ken Erickson (8)

Kevin Smith (1)

KIDD (1)

kidults (1)

Kindle (2)

Kitchen stories (1)

KiteLab (1)

Kiva Systems (1)

KL Communications (1)

kozinets (1)

La mano de Dios (1)

La Nacion (1)

La Paz (1)

laddering (2)

Lance A. Bettencourt (1)

Larry Page (1)

Last FM (1)

Latam (7)

Latin America (12)

Latin American (2)

LatinAdSales (1)

latino (1)

latino america (1)

LATINOAMERICA (7)

Latinoamérica (3)

Latinos (1)

Latinovation (1)

Latinum Network (1)

Latitude Insights (2)

Latvia (1)

Laurent Flores (1)

leading edge (1)

lealtad (1)

Lego (1)

Leo Barrientos (1)

Leonard Murphy (1)

Lexia (2)

libro (2)

Lila Guerrero (1)

Lima (1)

Lina María Ceballos (1)

Lindsay Zaltman (1)

linguistic (1)

LinkedIn (12)

Listening (2)

Lithuania (1)

livra (2)

Livra Panels (2)

local customs (1)

London (2)

look look (1)

LookingGlass (1)

low-income segments (1)

Lowe (1)

Lucid 360 (1)

Lucid360 (1)

lúdico (1)

Ludwig Wittgenstein (1)

Luis Miguel Barral (1)

lujo (1)

Lynne d Johnson (1)

Madrid (2)

Magic Realism (1)

Magician (1)

mainstream consumers (1)

making meaning (1)

Making Sense (1)

Malcolm Gladwell (3)

Management (1)

mapping semiótico (1)

Maradona (1)

marca personal (1)

Marca Social (1)

marcas (7)

Mark Earls (1)

Mark Zuckerberg (1)

Market Analysis (1)

market insight (1)

Market Intelligence (1)

market research (40)

market research communities (5)

market research industry (2)

Market research online communities (30)

market research online community (16)

Market Research Society (1)

Market Research Tools (1)

Marketers (2)

Marketing (9)

marketing responsable (1)

Marketing and Advertising (5)

marketing digital (4)

marketing innovation (1)

marketing intelligence (1)

marketing interactivo (1)

Marketing Metaphoria (3)

marketing na web (1)

Marketing online (3)

marketing research (3)

Marketing ROI (3)

Marketing sensorial (1)

Marketing Shift (1)

Marketing Strategy (1)

marketing tactics online (1)

MarketingProfs (1)

MarketingWeek (1)

marketisimo (1)

marketresearch (1)

MarketTools (2)

Marta Klimowicz (1)

Martín Frías (1)

masculino (1)

Mashable (1)

Master en Comportamiento del Consumidor (1)

material culture (1)

Matt Foley (1)

Matthew Foley (1)

Maya Swedowsky (2)

MCC (1)

McDonald's (1)

meaning (1)

Means-end Chains (1)

media consumption (1)

Media Planner (1)

media player (1)

Media Research (2)

MediaBiz (1)

Medical Devices (1)

medical social network (1)

medicina (1)

medición online (1)

Medios digitales (1)

medios sociales (4)

Mel Carson (1)

memes (2)

mente (1)

mercados emergentes (1)

Merlien Institute (5)

Metáforas (1)

metaphor (1)

metaphor marketing (1)

Metaphorix (1)

metaphors (4)

metaversos (1)

methods (3)

Methodspace (1)

método de agrupamiento jerárquico inconsciente (1)

metrics (1)

Mexico (13)

México (2)

Michael Jennings (1)

Michael Osofsky (1)

Michael Wesch (1)

Michael Wesh (2)

Mick Mountz (1)

microblogs (1)

MicroDialogue (1)

Microsoft (3)

Microsoft Advertising (2)

Microsoft research (1)

middle class (1)

mídia digital (1)

Miguel del Fresno (3)

Mike Earls (1)

Mikolaj Jan Piskorski (1)

Millennials (2)

Millward Brown (4)

Milward Brown (1)

MindReader (1)

MindReading (1)

Mindshare (3)

MIT (2)

mixed methodology research (1)

mobile advertising (1)

mobile aps (1)

mobile data collection tools (2)

mobile ethnography (1)

mobile market research (5)

Mobile Marketing (3)

Mobile phone (3)

Mobile Research (7)

Mobile World (1)

moda (1)

modelo de negocio (1)

modelos de conducta del consumidor (1)

moderating (1)

Mónica Bursztyn (1)

monitoreo (1)

monitoring (1)

Most Influential People (1)

motivation (1)

Motorola (1)

Mountain Dew (1)

movil (2)

Movistar (3)

MRA (1)

MRIA (2)

MROC (50)

MRS (3)

MRS Annual Research Conference (1)

MRX (1)

mrxes (1)

MSNBC (1)

MTV (1)

muestreo online (1)

Mujeres (1)

Mujeres jóvenes (1)

multicultural research (1)

Multimedia ethnography (1)

multipliers (1)

multisensory marketing strategies (1)

mundo de probabilidad (1)

mundo de significado (1)

música tecno (1)

My Starbucks Idea (2)

mySpace (9)

myths (1)

Nanno Palte (1)

Natalia Gitelman (1)

natives (1)

Nature Neuroscience (1)

Nestlé (2)

Net Ratings (1)

NetBase (2)

netbook (1)

Netherlands (1)

nethunting (3)

netizen (7)

netizens (2)

netnografía (16)

Netnographie (1)

netnography (64)

netnography books (1)

Netquest (21)

Netview (1)

networked marketing (1)

neuromarketing (3)

neuronas (1)

new insights (2)

New Market Research (1)

new methods (1)

new qualitative techniques (2)

New Rules and Tools for Market Research (1)

new segments (1)

New technology (2)

New York Times (2)

New York University (1)

New Yorker (1)

NewMR (1)

Nexo Bolivia (1)

Next Gen Market Research (2)

Next Market research (1)

Nicolás Lanusse (1)

Niels Schillewaert (1)

Nielsen (5)

Nielsen BrandLift (3)

Nielsen Buzz Metrics (1)

Nielsen Online (3)

Nigel Holls (1)

Nike (2)

ning (2)

niños (1)

nivel socioeconómico (1)

niveles socioeconómicos (2)

Noam Buchalter (1)

nokia (5)

Non-traditional techniques (1)

Norway (1)

nova classe C (1)

NSE (1)

Nuevas Tecnologías (2)

Nuevos rituales de consumo (1)

Nvivo (1)

observation room (1)

observational research (2)

observatorio de viajes (2)

Ogilvy (3)

old methods (1)

Omexpo (1)

OnePoll (1)

online advertisement research (3)

online anthropology (2)

online aps (1)

online archetype (1)

online brand communities (1)

online campaign (2)

online communities (13)

online community (15)

online community manager (2)

online community panels (1)

online consumers (2)

Online cultures (1)

online discussion group (1)

online discussion groups (1)

online ethnography (1)

online focus groups (5)

online forums (1)

Online Hispanics (1)

online influence (2)

online insights (1)

online market research (5)

online marketing (1)

online marketing research (16)

Online Marketing Research Communities (2)

Online Moderator Community (3)

online panel research (1)

online panels (5)

online poer (1)

online private communities (1)

online qualitative research (35)

online reputation (2)

online research (23)

online research books (2)

online research community (8)

online sample (2)

online settings (1)

online shopping (2)

online social networks (5)

online survey (1)

online surveys (2)

online TV (3)

online videos (2)

Open Innovation (2)

Opinião Pública (1)

Optimus (1)

orienting values (1)

orkut (2)

Osbaldo Washington Turpo (1)

Outreach (1)

Owen Van Natta (1)

Paceth (7)

Pacific Ethnography (2)

Pamela Castro (1)

panel (1)

Panel Management (1)

panel research (1)

paneles de consumo (1)

paneles online (4)

pão de açucar (1)

paradoja (1)

Passenger (3)

Patricia Sabena (1)

Patrick Dixon (1)

Patrimonio (1)

Patrimonio Hoy (1)

Paul Child (1)

Paul Leinwand (1)

Paul Marsden (2)

PayPal (1)

PDAs (1)

Peanut Labs (1)

Pedro Arellano (1)

Pedro Panigazzi (1)

Penn State (1)

Peperami (1)

Pepperidge Farm (1)

Pepsi (2)

PepsiCo (2)

perception (1)

perfil del consumidor (4)

perfiles digitales (2)

PermissionResearch (1)

Peru (1)

Perú (2)

Peter Menzel (1)

Pfizer (1)

pharma marketing (1)

Philadelphia (1)

Phillips (1)

Philly Desai (2)

Photography (1)

Phyllis Macfarlane (1)

Pinterest (4)

placer (1)

Planning (2)

plataformas online (2)

PluggedIN (6)

PluggedIN Platform (1)

pobreza (1)

Podus Operandi (1)

Poland (1)

politics (1)

popular culture (1)

Portugal (4)

posicionamiento semiótico (1)

postgrado (1)

Power to the People (1)

PR (1)

Prahalad (1)

predictions (2)

privacy (1)

Proclientia (1)

Procter and Gamble (2)

Professional Networking (1)

Profiling (1)

projective techniques (5)

prosumer (2)

prosumers (3)

prosumidor (1)

Proximity Panels (1)

PSFK (1)

pslive (1)

psychology (1)

publicidad (1)

publicidad digital (1)

publicidad online (5)

publicidade (1)

Publiquest (1)

publishers (1)

PulsoSocial (4)

pymes (1)

QRCA (5)

QRCA Annual Conference (3)

QRWEB (1)

QSR International (1)

qual 2.0 (1)

QualBlog (2)

Qualboard (1)

QualCore (1)

Quali-Ethno (1)

qualitative analysis (1)

Qualitative conference (1)

qualitative consumer researcher (1)

Qualitative Data (1)

Qualitative data analisys software (1)

qualitative innovation (1)

Qualitative market research (9)

qualitative methodology (1)

qualitative research (19)

qualitative research consultants (1)

Qualitative Research in Web 2.0 (4)

qualitative research skills (2)

qualitative research software (2)

qualitative research training (1)

qualitative research trends (1)

Qualitative Social Research (1)

Qualvu (1)

Quantitative analysis (2)

quantitative research (1)

Questionnaire Design (1)

Quirks (2)

Rachel Happe (1)

ranking (1)

rationality (2)

Raul Paramo (3)

Raúl Páramo (2)

Ray Pointer (2)

Ray Poynter (15)

Razorfish (1)

ReadWriteWeb.es (2)

Red Bull (1)

redes semánticas (4)

redes sociales (25)

redes socias (1)

Reineke Reitsma (1)

relação do consumidor (1)

relación emocional (1)

remittances (1)

remote ethnography (1)

República Dominicana (1)

research (5)

Research 2.0 (1)

Research 2008 (1)

Research and Development (1)

Research and Twitts (1)

Research Annual Conference (1)

research communities (2)

research community (2)

research community socialisation (1)

Research International (1)

Research Live (6)

Research Magazine (2)

research methods (2)

Research Now (3)

Research Rockstar (1)

research training (1)

researchlive (1)

RESOURCE (1)

Respondent Behavior (1)

Responsabilidad Social Corporativa (1)

Responsabilidade Social Empresarial (1)

retail (6)

Revelation (2)

Revelation Mobile (1)

revolución (1)

rgentina (1)

Ricardo Lopez (1)

rituals (1)

Riva Training Institute (1)

Robert Bain (3)

Robert Kozinets (14)

Rodrigo (1)

ROI (1)

Rotterdam (1)

RSE (2)

Russel Belk (1)

Russia (2)

S (1)

SABMiller (1)

Sage (1)

SAIMO (4)

salas virtuales (1)

salud (1)

sampling (5)

San Diego (1)

Santa Cruz (1)

Santiago (1)

São Paulo (1)

Sapient Interactive. Community Intelligence (1)

satrtups (1)

Scarborough Research report (1)

Scholarship (3)

Scout Labs (1)

Scrabble (1)

Second Life (1)

segmentación (1)

segmentación 2.0 (1)

segmento D (1)

self (2)

semantic networks (2)

semantic web (1)

semiología (1)

Semiotics (4)

Sense (1)

sensory evaluation (1)

SensPlus (1)

SensValue (1)

sentido del consumo (2)

ser humano (1)

Sergey Brin (1)

Seth Godin (2)

SG2 (2)

Sharon Livingston (1)

SHEENA IYENGAR (1)

Shelf test (1)

Shopper insights (4)

shopper management (1)

shopper understanding (1)

Siamack Salari (6)

Sienna Farris (1)

signaling system (2)

significado (2)

Silicon Roundabout (1)

Silvana di Gregorio (1)

Simon McDermott (1)

Singapore (1)

SIS International Research (1)

Six Pixels of Separation (1)

Skopos (1)

Skype (1)

smartees (2)

SmartPhone (2)

smartphones (2)

SMLatam (3)

SNA (1)

SNV (2)

soccer (1)

Social Computing (1)

social ecommerce (1)

social listening (1)

Social Marketing (1)

Social Marketing ROI (1)

Social Media (55)

Social Media Archetypes (2)

Social Media Benchmarking Study (1)

social media books (1)

social media insights (5)

social media manager (1)

Social Media Market Research (1)

Social Media Marketing (4)

social media measurement (2)

social media netnography (1)

social media platforms (1)

social media research (27)

Social Media ROI (1)

social media segmentation (2)

Social Media Today (1)

social media tracker (1)

social media tracking (1)

social media users segmentation (1)

Social network (1)

Social Network Analysis (1)

Social network service (2)

social networking (7)

social networks (22)

social networks research (1)

social netwroks (1)

social registration (1)

Social responsibility (1)

Social Technographics (1)

social web (10)

social web analytics (1)

Socialatom (1)

socialnomics (1)

socialnomics en español (1)

SocialStream (1)

sociedad de consumo (1)

sociedade melhor (1)

socio-cultural (1)

socio-cultural analysis (1)

sociología (1)

Sofia Esqueda (1)

soledad (1)

Solidaridad (1)

Sonico (1)

Sony Ericsson (1)

South America (2)

Soy Digital (2)

Spain (10)

Spanish language (1)

Sports (1)

Spotify (1)

Stan Sthanunathan (1)

Starbucks (2)

Starbucks Digital Network (1)

statistics (1)

stats (1)

Steffen Hück (3)

Steffen Lauster (1)

Stephen Hück (1)

Steve August (4)

Steve Jobs (1)

Steve Phillips (1)

Steven Van Belleghem (2)

Sticky (1)

store experience (1)

Storytelling (3)

strategic market research (1)

strategy (1)

Student-Sage (1)

subconscious associations (1)

Supermercado (1)

Survey Analytics (1)

survey research (4)

surveys (1)

Swarovski (1)

Sweden (2)

symbolic (1)

symbolic attribute (1)

Synovate (4)

Syzygy (1)

tablet computer (1)

tactical market research (1)

táctil (1)

Taller (1)

Tamara Barber (1)

TAPI (1)

Tara Hunt (2)

Taringa (1)

taxi (1)

Technology (4)

técnicas proyectivas (1)

tecnología (1)

TED (1)

TED talks (1)

teen research (1)

teens (2)

Telecom (1)

telefonía móvil (1)

telephone banking (1)

Telmex (1)

Tendencias (5)

tendencias digitales (1)

Terra (1)

Territorio Creativo (1)

text mining (1)

TGI Net (1)

Thailand (1)

The Big Ideals (1)

The Boston Consulting Group (2)

The brand Bubble (1)

The Cluetrain Manifesto (1)

The Coca-Cola Company (2)

The Cocktail Analysis (2)

The Community Roundtable (1)

The Conversation Manager (1)

The Economist (2)

The Fortune at the Bottom of the Pyramid (2)

The Future Place (3)

The Machine is Us/ing Us (1)

the Netherlands (1)

The New Community Rules (1)

The New York Times (1)

The Nielsen Company (1)

the paradox of choice (1)

The persuaders (1)

The Wall Street Journal (1)

The Whuffie Factor (2)

the wikonsumer culture (7)

TNS (11)

Tom De Ruyck (1)

Tom H. C. Anderson (3)

Tom Smith (1)

Tools (1)

traditional research (1)

transcultural (1)

transcutural consumers (1)

TRANSFORMATION (2)

transnational families (1)

transparent market (1)

trendhunters (2)

Pages

SlideShare sobre Netnografía - IESA School of Management

No hay comentarios.:

Buscar este blog

Subscribe via email

Twitter & Google Followers

iQ 2.0 @ NetworkedBlogs

Follow iQ 2.0 on Twitter

iQ 2.0 supports

Blog Roll

Netnography @ Amazon.com

Consumer Archetypes Research @ Amazon.com

Archivo del Blog

Pages

SlideShare sobre Netnografía - IESA School of Management

No hay comentarios.:

Buscar este blog

Subscribe via email

Twitter & Google Followers

iQ 2.0 @ NetworkedBlogs

Follow iQ 2.0 on Twitter

iQ 2.0 supports

Blog Roll

Suscribirse a / Suscribe to ...

Netnography @ Amazon.com

Consumer Archetypes Research @ Amazon.com

Archivo del Blog