Consumer Tribes - Are they the future of online qualitative research?

Written by: Theresa Sorenson  via

Today started out like any other day as I headed into the office to begin my day. As I started checking my morning emails I realized that today was going to be slightly different than most. A colleague of mine suggested that I view TED: Ideas worth spreading presentation - Seth Godin on The Tribes we Lead.

In fact this video inspired me to further explore the definition of a tribe and their relationship to online communities and online qualitative research.

Seth Godin defines tribes as “a concept about leading and connecting people and ideas”. It came to me that we are a tribe and we share a common interest in qualitative research. Online communities provide a space for tribe members to reach out and share with one another.

Are Tribes the future of online qualitative research? What are your thoughts?

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