Tercer Congreso de SAIMO, Sociedad Argentina de Investigación de Mercado y Opinión Pública

SAIMO (Sociedad Argentina de Investigadores de Marketing y Opinión) convoca a los investigadores de Mercado y de Opinión Pública de todo el país, así como de otros países Latinoamericanos, a su Tercer Congreso: Investigación para la Toma de Decisiones.

El mismo tendrá lugar en Buenos Aires, los días 2 y 3 de noviembre de 2009 en el Centro Cultural Borges.

Esta es una oportunidad especial para que los investigadores compartan con sus colegas sus experiencias, actualizarse acerca de las novedades y reflexionar conjuntamente dentro de un contexto cambiante como el que nos toca transitar.

Les recordamos que las inscripciones con aranceles bonificados finalizarán el 13 de octubre de 2009.

En este congreso me tocó ser parte del comité académico, asi que leí todos los abstracts y me sorprendió el excelente nivel. Muchas metodologías nuevas, mucho online, trabajos de desarrollo de insights local y regional. A pesar de la falta de tiempo que signa la vida contemporánea los trabajos son interesantes y contienen muchos aportes valiosos para la investigación y el mundo de los negocios.

Así que si pueden ir, ¡no se lo pierdan!

La tabla de descuentos por cantidad de inscriptos de una misma empresa es la siguiente:

Las entradas pueden ser adquiridas haciendo un click aquí. Informes e inscripción: 4813-2447 / info@saimo.org.ar / www.saimo.org.ar (micro-sitio Congreso 2009).

Twitter users more engaged with brands

LOS ANGELES: Consumers who regularly use Twitter, the microblogging service, are more likely to engage with brands on the web than members of other social networking sites, a new study fromInterpret, the research firm, has found.

The company conducted a survey of 9,200 people in order to assess the attitudes and behaviours of users of Twitter compared with their counterparts on portals like Facebook and MySpace.

It found that 24% of netizens who frequently accessed the first of these three properties often reviewed or rated products on the internet, a figure that fell to 12% for their peers on the other Web 2.0 heavyweights.

Similarly, 20% of "tweeters" said they viewed information like company profiles, a total that reached just 11% for their counterparts on alternative social networks.

Perhaps most interestingly for marketers, 20% of the “Twitterati” often click on web advertising and online sponsorship executions, more than double the percentage among non-users of the site.

Michael Gartenberg, vice president of strategy and analysis at Interpret, argued in a report that "Twitter has gone from digerati fad to industry force. Vendors ignoring Twitter users along with their reach and influence do so at their own peril."

ComScore, the marketing data and services firm, estimated that 55 million people worldwide visited Twitter in August 2009, compared with just 4 million some 12 months earlier.

However, Hitwise has also found that the self-defined "social messaging utility" has seen its share of web visits and search enquiries in the US gradually decline after reaching a peak in April this year.

Twitter has recently announced an intention to establish a number revenue-generating tools, such as verified user accounts, and has also "left the door open" to advertising.

Data sourced from Wall Street Journal; additional content by WARC , 29 September 2009

Crowdsourcing: Flavor creator app

Jugando con varias de las tendencias sociales actuales, que han encontrado su mejor habitat en los medios sociales: crear (Generación C), participar,compartir y crearte señas de identidad, sumado al poder que le otorgas a la masa para participar en la marca (crowdsourcing), mixeadas todas las variables aparece un cocktail como el que VitaminWater nos ha preparado en su aplicación facebook para que participes creando un nuevo sabor.

Qué busca: viralidad, por qué camino? porque mis amigos pueden votar mi combinación de sabor favorito y se genera un buzz meter con los más votados, cómo? a través de menear/mover/compartir/sharing tu producto o como mínimo publicarlo en tu perfil…y qué gana vitamin water? además de una base de datos, comunicación de marca por la red, que su consumidor se lo pase bien y lo comparta gana un montón de información, con la base de datos y sobretodo con los juegos. Qué ganas tú: pasarlo bien y si te haces una buena campaña puedes llegar a ganar 5000$!!

En el How it works de la app ellos mismo te aconsejan, mejor lo dejan claro;)

“if you really want your flavor to win, you’ll need to recruit your friends. create a full campaign in your flavor’s honor. we’re not even asking for a clean fight. start a flavor smear campaign. spread rumors about strawberry’s sister. or gossip about huckleberry dating his spanish teacher. see, it’s just that simple and you could be enjoying the vitaminwater® flavor you have always dreamt about”.

Así que crea tu flavor profile y defiendelo por la red!! puede que sea la próxima bebida que te bebas con 5000$ más en el bolsillo The vitaminwater® flavor you have always dreamt about!!

Searching for Consumer Insight in Online Social Media

As the social networking phenomenon grows exponentially in terms of usage, variety, and publicity, marketers are scrambling to understand how to make the best possible use of it. While targeted online advertising is one obvious application, more companies are becoming interested in gaining insight, or a deep understanding of their customers, by engaging in conversations with them online.

In a recent paper, “Meeting Business Needs by Meeting Social Needs,”¹ we offered some theories about which specific human needs are met through which specific forms of social media, and argued that companies seeking insight into and relationship with their customers are best served by approaches that meet multiple needs. In the study summarized in this paper, we put our ideas to the test.

Specifically, we conducted a study that compared three online strategies for obtaining consumer insight. We know from our experience working in communities that a great way to get insight is to ask for advice², so we selected a generic travel-related topic—hotel rewards programs—because so many blogs, forums, and social networks already exist in support of travelers seeking and offering advice. We then posed the identical set of questions in the following ways:

• Initiating conversations in large public social networks and forums: We posted inquiries on a popular social networking site (MySpace), a public forum dedicated to travel (TripAdvisor), a forum dedicated to business travel (About.com: Business Travel), and the largest forum for frequent flyers (FlyerTalk).
• Passively mining the Web: We enlisted Nielsen Online’s BuzzMetrics service to apply their web mining tools to processes and generated a report for us on customer attitudes and behavior regarding hotel rewards programs.
• Interacting with customers in private online communities: We initiated conversations with members of a travel-related private customer community run by Communispace Corporation.

We then compared these sources in terms of the speed, volume, and quality of insights we derived from each. We found that:

• Both the speed and volume of responses to questions we explicitly posed in large, public social networks were low.
• Passively mining the Web yielded a high volume of postings that provided high level insight into brand perceptions and invaluable benefit in identifying and tracking known trends and keywords used by consumers.
• Our small, private communities provided a high volume of very focused responses in a short period of time, and were richest in terms of providing insight into both how specific brands and programs are perceived and how consumers themselves feel and make decisions.

While simply posting questions in existing forums and hoping for fast and deep responses proved to be an ineffective use of time and effort, a combination of active listening in small, focused communities coupled with passive mining of a larger data set can provide marketers the opportunity to gain a holistic understanding of their customers and to track emerging and receding trends.

[1] J. W. Schlack, M. Jennings, & M. Austin, “Meeting Business Needs by Meeting Social Needs in Small Communities: Why Size Matters” (Communispace position paper, 2007)

[2] M. Jennings, “Influence: Exploring Perspectives in Private Customer Communities” (Communispace whitepaper, 2007)

SIS and Brandtology Partner for ‘Chatter Tracking’

In the US, SIS International Research and online intelligence firm Brandtology have partnered to track and analyze online chatter and sentiment in blogs and social networks, to help clients encourage positive feedback, track competitors and combat negativity from stakeholders.

SIS says the partnership will enhance its own market research with real-time online intelligence services, which clients will be able to use to develop brand strategies and measure their effectiveness.

The pair will use proprietary technology along with human analysis provided by Brandtology’s social media analysts, to offer clients daily and monthly summaries of relevant ‘chatter’.

‘In today’s turbulent business climate, one angry stakeholder can literally cause millions in dollar losses,’ explained SIS President Ruth Stanat. ‘Through this partnership, companies can not only combat negative feedback, but also jump on market opportunities faster than competitors.’

Brandtology's Digital Conversation Management System (DCMS) is powered by an opinion mining system which helps organizations listen to online digital conversations generated from blogs, forums, micro-blogs, news sites and other social medium in many different languages.

The company recently partnered with PR agency Edelman to develop a range of analytics aimed at helping Asian marketers engage with people and communities online.

Web sites: www.sisinternational.com and www.brandtology.com .

via: http://www.mrweb.com/drno/news10606.htm

Los prosumidores y el aporte creativo del consumidor

por Jimena Laclau - vía Infobrand

JUEVES 24 DE SEPTIEMBRE DE 2009

Gonzalo Vidal y Nicolás Lanusse lideran una agencia que nació con una nueva impronta. Ahora, para bucear otros códigos creativos involucran a los consumidores proactivos para generar campañas con mayor involucramiento.

Hay categorías donde la idea de incluir a los prosumidores en todo el proceso creativo puede ser especialmente valiosa, como sucede en el sector de celulares, donde existen fanáticos que tienen mucho para decir y aportar. El planteo es no recurrir sólo en el antes y el después de crear una campaña, sino involucrarlos en todo el desarrollo. Lo mismo ocurre cuando se trata de ciertas marcas y servicios. Los consumidores pueden sumar tanto en el desarrollo de un producto como en el de una campaña.

Más allá del box del creativo

Gonzalo Vidal, CEO, explica cómo pueden lograrse nuevas propuestas. “La idea es que el consumidor actúe como un creativo, que se siente a la misma mesa y piense junto con la agencia y el cliente. Yo lo quiero escuchar. Esto no es algo que estemos inventando nosotros, ya pasa en YouTube, donde la gente recrea las campañas todo el tiempo. Lo mismo se da en las empresas de otros rubros: BMW no desarrolla todas las piezas para los autos, sino que algunas se hacen afuera de la automotriz. Hoy la gente crear contenidos, edita, los transforma, a esto se denomina ‘prosumers’ o ‘prosumidor’, usarlos para nuestro proceso es casi de sentido común. Hoy las ideas están afuera, o por lo menos no están siempre adentro de la agencia”.

Horizontalidad líquida

La nueva agencia no tiene duplas creativas, sino que Vidal explica que se maneja con grupos “pentacreativos”, integrados alternativamente por algún experto digital, un consumidor, un experto en medios y demás especialistas, todos participando en el proyecto del caso desde cero. La gran apertura en los procesos se corresponde en tanto, con la opción de no tener tampoco departamentos, sino en cambio una impronta fuerte de “agencia integrada” donde todos comparten ideas e información, que incluso lleva a Mundo a definirse como agencia wiki. “Un concepto fundamental para lo que queremos hacer en Mundo es el de ‘horizontalidad’, esto de que no hay departamentos. Es una agencia líquida y esto sirve para asegurar los procesos creativos, no hay intermediarios. Hay un experto en shopper, uno digital, uno en medios, yo soy un integrador. Aunque lo bueno es también que todos entiendan lo que el otro habla.”

A la carta

No se trata de que ahora vemos que este tipo de cosas se están haciendo y entonces nos subimos a eso. “Es que uno ve lo que pasa y le gusta y le parece válido”, afirma Vidal, que proviene de la ex Vegaolmosponce, donde era el director de Comunicaciones Integradas cuando la agencia se llevó el Grand Prix en la categoría Titanium & integrated del Festival de Cannes por la campaña Choques, realizada para Axe. Y en VOP, ganó cerca de 30 premios con campañas integrales.

La decisión de trabajar con prosumidores incluidos en los procesos creativos en tanto, no es condición obligatoria que los clientes de la nueva agencia deben aceptar, sino una alternativa para los que lo vean ventajoso. “Tiene que ver con cada marca, nosotros les vamos a proponer: ¿querés incluir un consumidor”, plantea Vidal.

Mundo ya implementó la novedad en dos proyectos. El lanzamiento del teléfono 5800 Music de Nokia, que incluyó crear la figura del Mobile J (como DJ pero que usa los celulares) y organizar varios eventos. “Partimos del producto, no de la publicidad de éste. Nos metimos adentro de lo que podés hacer con el celular”. Y la agencia ganó también la cuenta de Smirnoff.

El plan de los nuevos socios es seguir abriendo Mundo a más participación de más personas, que puedan mejorar los propios resultados de la agencia. Aunque prefieren no anticipar algunos de los próximos pasos, ya tienen en mente a quienes y a qué van a convocar a más personas.

Enhance marketing research with netnography

By Michael Osofsky

Doing a netnography search as a first step allows companies to streamline their research efforts and analyze the sentiments and opinions expressed by online consumers.

Market research is the cornerstone that supports the marketing machines of every company. For consumer-facing companies, it is absolutely necessary to be tapped into the thoughts and pulse of current customers, as well as prospective ones, in order to uncover market segments and needs and better position products for consumer adoption.

The problem is that the traditional processes in place to conduct this kind of research are slow and costly and more often than not, biased. Companies pour in resources only to get mediocre results. This pattern has not really evolved over the years and companies continue to conduct their own surveys and studies with the goal of creating data to analyze and act upon.

But what if this data already existed and all they had to do was collect it?

Well, with the rapid emergence of blogs, forums, social networks and the plethora of information posted on the internet, that data is now out there and ready to be collected and analyzed. As soon as companies realize this and begin to leverage this information, they stand to save themselves millions of dollars and end up with better, more relevant information to boot.

It's called netnography -- an ethnographic study using the internet as a proxy for the voice of the customer.

Companies have traditionally relied on a range of qualitative and quantitative market research techniques conducted in parallel or serially, such as focus groups, surveys, interviews and ethnographies -- the direct observance of human behavior. While effective as standalone entities, each approach is subject to bias, and the triangulation process to combine results into one comprehensive output is costly and time-intensive.

While in the past such methods were the only means for gathering this kind of data, today all of this information is already being communicated and recorded on the internet, and companies have the ability to start harnessing this information through netnography.

The literal implementation of ethnography on the internet, netnography is the process of accessing and analyzing sentiments and opinions expressed by consumers chatting in blogs, forums and online discussion groups. With this approach, major companies can conduct research to identify the most frequently mentioned consumer opinions pertaining to their products and marketing methods with a much quicker turnaround time, cheaper price tag and results that are arguably more authentic expressions of opinion and need.

For example, if a major bicycle manufacturer wanted to identify the most frequently mentioned consumer complaints about bicycles in order to inform its marketing campaign, a series of netnographic searches could do a study of the subject much more quickly and for much less cost than more traditional methods would require.

By running a variety of different searches, such as for the causes of problems that occur to bicycles, or the causes of problems to specific brands or types of bicycles, the company can quickly develop an accurate picture of the issues consumers are experiencing. With as few as three searches, they might be able to uncover as many as 300 citations of consumers discussing these issues.

From there, with a minimal amount of analysis, they could then rapidly pinpoint the top concerns being expressed, for example maintenance and safety. The data can then be even further broken down in order to highlight facts. For example, safety is most often expressed in relation to a competitor's brand. This information, in turn, allows marketers to leverage the perceived strengths of their own products and exploit the weaknesses of a competitor's product. A search for "problems with handlebars" could uncover that 90 percent of the citations on this subject were about how a competitor's handlebars break easily, and thus allow a marketer to launch a campaign about the strength of their own brand's handlebars addressing this consumer pain-point.

A netnographic study can also be a very valuable first step in a larger research program. Performing a netnographic study before launching into more expensive and time-consuming methods can expedite the research cycle by providing researchers with preliminary information that enables them to immediately dive into more focused and valuable tasks.

Doing a netnography as a first step allows companies to streamline their research efforts and get more significant results out of the more resource-intensive phases.

The rise of increasingly sophisticated search tools makes it possible to leverage the vast quantities of data on the internet in all kinds of much more deep and meaningful ways.

There once was a time when it was unimaginable that you could look up anything from the history of Afghanistan, to the location of the nearest supermarket, to an old friend from elementary school, in 30 seconds; now it is simply second nature. Google and other search engines prompted a paradigm shift in everyday life. Now, a similar shift is taking place in the marketing world. Imagine if executives could instantly check on whether an idea presented to them will resonate with consumers before spending any further time or money on it, or how to direct their future marketing efforts. They can -- easily, cheaply and quickly -- with netnography.

Michael Osofsky is co-founder and chief innovation officer at Accelovation. Read full bio.

Coke plots "aggressive" digital push

ATLANTA: Coca-Cola, the US soft drinks giant, will adopt a "far more aggressive digital presence" as it seeks to respond to "dramatic changes" in consumer behaviour, according to Joseph Tripodi, the company's chief marketing and commercial officer.

"One of the things we're talking about now is how we evolve as a marketing entity around the world. We're pushing for a far more aggressive digital presence," Tripodi said.

This will include moving beyond traditional marketing techniques, and developing material that will positively engage its target audience.

"What we're going for more and more will be developing compelling content. Some will be consumer-generated, some of it we'll buy, some of it we'll create ourselves. The idea is to flex that content out over different digital endpoints," he said.

One of the Atlanta-based firm's primary innovations in this area to date has been establishing platforms that allow its customers to exchange the "points" they accrue when buying its brands for a range of products.

This initiative is known as My Coke Rewards in the US and CokeZone in the UK, and offers a variety of valuable information to the beverage maker about its customers.

"With My Coke Rewards we have 13 million names. With that kind of database you can build relationships with consumers that are very different from the ones you gain through TV ads," Tripdoi said.

Moreover, once web users become involved in this sort of programme, it means "you start evolve your thinking about how to engage them, beyond giving away T-shirts," he continued.

The American corporation recently announced a new competition, called the Sounds of Coca-Cola, asking people to submit videos in which they replicate the noises they associate with opening, pouring and drinking Coke.

To enter, participants need to visit Facebook, the social network, to find out the details, and then use an "app" to upload their entry, with the best efforts possibly going on to feature in an ad campaign.

Katie Bayne, chief marketing officer of Coca-Cola North America, said "we know there's nothing quite like drinking a Coca-Cola, so if people share their interpretations of how that sounds, have fun and make us thirsty, we may put them in a Coca-Cola commercial."

Similarly, at a Mobile Marketing Forum event this month, Hinde Pagani, Coca-Cola's senior mobile marketing manager, global interactive marketing, indicated this channel would be of increased importance going forward.

"Consumers are changing. Audiences are changing dramatically, especially the younger ones. They live with technology, using it to consume more media, generate more conversations and befriend more brands than ever," she said.

"Mobile is at the centre of this media revolution. For us it is critical to understand this new device, to interact with teens and youth where they spend their time and deliver engaging and compelling brand experiences. So we add mobile to the marketing mix in pretty much all of our markets."

Earlier this year, Coca-Cola launched an iPhone application, the Magic Coke Bottle, which answers "questions about life, love and the universe."

Data sourced from Marketing Magazine/Design Taxi/utalkmarketing; additional content by WARC staff, 25 September 2009

Microsoft invites brands through the LookingGlass

Microsoft is planning a move into social media analysis with a new tool, code-named LookingGlass.

The tool is at proof-of-concept stage right now, said Microsoft’s AdCenter community manager Mel Carson, writing in his blog.

It is designed to allow companies to listen in to, participate in and analyse social media content and conversations. Carson gives the example of the Zune HD marketing team listening in to what people are saying about the portable media player on various sites, with each mention of the brand automatically rated as either positive or negative.

“The team could use LookingGlass to post a quick response on Twitter or Facebook,” said Carson. “With all that information, businesses will be able to participate in conversations taking place on the social web or start new ones. At a glance, they’ll be able to see a spike in activity and to pinpoint how their campaigns are being received.”

LookingGlass was demoed yesterday at Advertising Week in New York. Click here for the video.

Via: www.twitter.com/researchlive

Musas 2.0: el fashion se inspira en teen bloggers

por Clarisa Herrera - vía InfoBrand

LUNES 21 DE SEPTIEMBRE DE 2009

El mundo fashion pone los ojos en nuevas fuentes de inspiración que teens y jóvenes comparten diariamente en sus medios de comunicación cotidianos: los blogs.

El mundo de la moda se ha inclinado siempre por buscar ciertos tipos de mujeres como fuentes de inspiración: desde actrices, modelos o figuras destacadas del ámbito social y político, todas las épocas han tenido su grupo de preferencia a la hora de buscar musas inspiradoras de tendencias. "La idea de qué significa tener estilo es hoy más democrática que nunca y eso es porque las musas tienen acceso a herramientas más democráticas” indica Amanda Broook, quien trabaja con Tuleh, una marca de ropa conocida por su sello vintage. Es que el acceso a la información y a la divulgación que ofrece internet y los medios de comunicación 2.0 corren el eje hacia esferas privadas que nunca estuvieron en el epicentro del interés del fashion. Luego de que el blogger de 23 años, Bryan Grey-Yambao, posteara su opinión con respecto a una cartera verde de la línea Ostrich que Marc Jacobs mostrara en un desfile de febrero del 2008, el mismísimo Jacobs le envió un mail diciéndole que nombrarían la cartera Ostrich “the BB bag” en su honor. Unos meses después, Grey-Yambao recibió en su casa un modelo de la cartera directamente de parte de Jacobs. El blogger, proveniente de Filipinas, contó paso por paso en su blog y a través de fotos toda la experiencia, además de confirmar que estaría presente en el show del diseñador en el NY Fashion Week.

Blogósfera teen y fashion

Tavi Gevinson es una pre-adolescente estudiante de secundaria que vive en los suburbios de Chicago, pero se ha convertido en la musa para los diseños de Rodarte, una firma de ropa que participó en el último NY Fashion Week. Sus diseñadores, Kate y Laura Mulleavy, indican que han estado en contacto con la jovencita de 13 años en los últimos meses, luego de que descubrieron su blog, donde la chica escribe sobre su amor por la moda y postea sus propias fotos. Fue así que ambos la invitaron, junto con su padre, a sentarse en la primera fila del desfile. “Tavi te hace pensar en las cosas de una manera completamente diferentes, te da una nueva perspectiva” indica Kate en declaraciones al Wall Street Journal. Tavi Gevinson es una de las musas inspiradoras que han surgido en los últimos tiempos: de un rango de edades entre 17 y 23 años y en distintos puntos del globo, éstas jóvenes musas han captado la atención de los diseñadores con sus blogs, otra prueba de que internet acaba con cualquier clase de barrera para penetrar de una u otra manera en todas las industrias.

Fresca inspiración

La gran recesión económica también estimula formas alternativas de vestirse, que bien reflejan estas generaciones nativas digitales en su medio cotidiano de comunicación: la blogósfera. Combinan y superponen lo vintage o prendas baratas con piezas de colección, haciendo de su guardarropas un laboratorio fashion sobre el que muchos quieren poner la lupa. Muchos diseñadores se muestran interesados en otras fuentes de inspiración que no sea la comunidad que agrupa a los editores de moda, estilistas y retailers de Hollywood y New York. Adicionalmente, los bloggers son una herramienta publicitaria para el diseñador, dado que los bloggers tienen acceso a ropa y accesorios gratis. Según afirma el WSJ, Clayton Evan, diseñador de la firma Complexgeometrics en Montreal, descubrió las fotos que Camille Rushanaedy, otra adolescente de 16 años, posteó en su blog, luciendo una original remera que ella misma había diseñado, lo que lo inspiró a incluir algunos detalles en su próxima colección. “Es un puente, un importante insight entre el consumidor común y aquel grupo que tiene ese extra plus de estilo, nos indica un camino” señala.

Nielsen and Facebook form alliance and unveil ad testing tool

US— Facebook and Nielsen have launched an online tool to measure the effectiveness of adverts that appear on the social networking website.

The tool, Nielsen BrandLift, is the first product to emerge from a “multi-year, strategic alliance” between the two firms that was announced today. It places opt-in polls on Facebook users’ homepages that gauge consumer attitudes to adverts on the site and measure their purchasing intent.

Nielsen BrandLift is being launched in the US to test partners this week and will be rolled out to all Facebook advertisers in the future. During the test period, the frequency of polls will be controlled to prevent users being asked to participate too often. Nielsen said that no personally identifiable information would be collected.

The ratings firm said the surveys will be placed in positions where users currently see sponsored messages. It has promised to deliver results to marketers “remarkably fast”.

Facebook’s chief operating officer Sheryl Sandberg said: “The combination of our unique ability to quickly and effectively poll a sample of our more than 300 million users and Nielsen’s expertise in data analysis will give marketers access to powerful data they can use to understand and improve current and future campaigns.”

John Burbank, Nielsen Online’s CEO, said: “Together we will be able to provide the missing elements to clients seeking better understanding of how web content and online advertising affect consumer behaviour.”

The partnership was officially launched at the Advertising Week conference in New York, where Sandberg told the audience that Facebook “wants to be the first place marketers turn to when they want to engage consumers”.

She said the polling tool had been tested on ads for Proctor & Gamble’s deodorant brand Secret, and managed to reach a traditionally hard-to-reach age group.

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Más de 50 herramientas de Social Media

Por Gaby Castellanos vía: http://www.gabycastellanos.com/51-herramientas-social-media/comment-page-1/

Estaba preparando un post sobre una (1) herramienta de Social Media y decidi que es mas facil y util para vosotros tenerlas concentradas en un solo post.

Entonces aqui va este post de 51 herramientas que te ayudaran a trabajar en Social Media. Las dividire por entornos para que os sea mucho mas facil y de ayuda. Usarlas con cuidado, que os dara poder en cualquier presentacion o delante de cualquier cliente.

Otro dia escribire un post sobre como usarlas, entenderlas y aplicarlas adecuadamente.

Aqui van:

Facebook

1.- Faceboostic: herramienta de diagnostico publicitario de aplicaciones en Facebook. La forma mas facil de entender los resultados de tus aplicaciones: viralidad, target real, etc.

2.- Facebook Lexicon: te da los resultados por palabras claves en conversaciones en Facebook. Tambien ahora desde queFacebook compro Friendfeed puedes realizar esa busqueda en el buscador de FB o de FriendFeed.

Facebook y Twitter

3.- TweetDeck y Seesmic: Software de gestion de cuentas de Twitter y Facebook. Puedes actualizar tambien paginas de producto en FB.

4.- Tinker: sigue las conversaciones en Twitter y Facebook

Twitter

5.- Twitter Search: motor de busqueda de Twitter en tiempo real para busqueda de conversaciones.

6.- Twitstat : te muestra las keywords mas utilizadas en los ultimos 500 tweets.

7.- TweetScan: busqueda de palabras claves, empresas o servicios en Twitter.

8.- Twit(url)y : mira lo que la gente habla en Twitter.

9.- Hashtags : seguimiento en tiempo de las hashtags en Twitter.

10.- TweetBeep : quien te menciona en tiempo real en Twitter, con avisos a tu email.

11.- Twitterholic: quien es el lider en un mercado, ciudad o pais en Twitter. Basado en numero de Followers.

12.- Twittermeme: busca las memes mas importantes y usadas en Twitter.

13.- Twitrratr: rastrea las busquedas en Twitter, pero tambien informa si fueron valoradas como: negativas, positivas o neutrales.

Blogs

14.- Blogpulse : trackea quien habla de ti en la Blogosfera, con datos exactos e informes, por Nielsen

15.- Google Blog Search: utiliza Google para ver las indexaciones de un Blog.

16.- IceRocket: herramienta de busqueda de post, con graficos en condiciones.

17.- Busqueda en Technorati : busqueda basada en las entradas a Technorati. Tambien puedes usar el Advanced para hacer busqueda de Blogs por tags.

Conversaciones

18.- Samepoint: sigue conversaciones por topicos.

19.- BoardReader: ubica conversaciones en foros.

20.- Commentful: busca conversaciones en foros, Digg, Flickr, entre otros.

21.- BoardTracker: busca palabras claves en foros.

22.- Omgili: localiza las conversaciones de los consumidores en cualquier entorno social.

23.- Google Groups: busqueda en grupos de Google.

24.- Yahoo Groups: busqueda en grupos de Yahoo.

Buzz y Brand

25.- Serph: trackea el buzz en tiempo real.

26.- Google Trends: muestra la cantidad de busquedas y noticias relacionadas en Google.

27.- Trendpedia: genera graficos relacionados con las busquedas.

28.- SocialMention: un buscador especializado en Social Media. Tiene un widget que te ayudara para saber que esta de moda y en que momento.

29.- SocialMeter: scanea los medios sociales y te cuenta la importancia de tu website.

30.- HowSociable: mide la visibilidad de tu marca mediante 22 metricas.

31.- Addict-o-mattic: crea un html con los buzz de tu marca o producto.

32.- Omgili Charts: evalua el buzz de tu marca con cualquier termino.

33.- Whostalking: busca en todos los medios sociales que dicen de tu marca o producto.

34.- Google Alerts: alertas en tiempo real via email sobre las keywords que desees.

Trafico

35.- Compete: prepara reportes de trafico. Para ser usado en webs de mucho trafico.

36.- Quantcast: lo mismo que el de arriba.

37.- Alexa: nuestro viejo amigo. Compara trafico, prepara reportes, estimaciones, pagerank, etc.

38.- Blogflux Page Rank: conoce tu pagerank y comparalo con el de tu competencia.

Multimedia

40.- Flickr: busca imagenes relacionadas con tu marca o donde se mencione a ella.

41.- Youtube: busca videos o canales creados y relacionados con tu marca.

42.- Truveo: buscador de videos en Youtube, MySpace, etc.

43.- Viral Video Chart: los 20 videos mas vistos.

44.- WikiAlarm: recibe alarmas cuando Wikipedia ha sido editada.

45.- Metacafe: busca videos o canales creados y relacionados con tu marca.

46.- Google Advanced Video: lo mismo de arriba, pero en Google.

47.- Guardian Video Chart: lo que interesa en Internet.

Social Bookmarking

48.- Digg: agregador social, genial para noticias, imagenes y videos.

49.- Stumbleupon: agregador social, de lo mejor.

50.- Deliciuos: otro agregador social.

Username y Seguridad

51.- Username Check: quien utiliza tu username en todas las redes sociales. Genial para controlar squatters.

Pues ya esta…je, ha estado largo.

Espero que utiliceis cada una de estas herramientas, y os sirva para saber que tal esta siendo vuestro trabajo en Social Media.

Saludos a todos/as.