Online Observational Research - InSites Consulting

  • Observational research = Data collection method where research participants are not activly interviewed about the research objective. Instead, we observe their online and offline behaviour.
  • Social media netnography = Type of observational research that makes use of publicly available user-generated-content in order to answer a research question.
  • Multimedia ethnography  = type of observational research where research participants are asked to observe their own environment by taking pictures and video’s . Through a blog and interactive commenting tools , they are able to comment on their observations and interact with the researcher.


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