Online Observational Research - InSites Consulting

• Observational research = Data collection method where research participants are not activly interviewed about the research objective. Instead, we observe their online and offline behaviour.
  
• Social media netnography = Type of observational research that makes use of publicly available user-generated-content in order to answer a research question.
• Multimedia ethnography  = type of observational research where research participants are asked to observe their own environment by taking pictures and video’s . Through a blog and interactive commenting tools , they are able to comment on their observations and interact with the researcher.