If you don't currently have a Market Research Online Community, and you are not thinking of building an MROC this year, you should be. Here's my updated Top 10 reasons why.
- Give customers a place to discuss your organization.
- Increase loyalty just by having a community.
- Introduce prospects to your organization.
- Compress the traditional feedback cycle.
- Conduct a thousand research projects.
- Help your staff internalize and distribute feedback.
- Get more qualitative feedback for less investment.
- Provide comprehensive quantitative feedback.
- Sustainable competitive advantage comes from the changes you make.
- Engage your customers in a community while there is still time.
Build an online community in 2010, and your organization will be stronger and more successful in 2010, 2011, 2012 and beyond.
No hay comentarios.:
Publicar un comentario