+12 Recommended LinkedIn Groups for Online Quant-Qual-Ethno Market Researchers


Next Gen Market Research (NGMR) - The Best MR Networking Group on the Web! Next Gen Market Research (NGMR) +7200 members


The market has changed, the customers have changed, why should consumer insight be the same? Marketing Research/Consumer Insights have changed little since the mid 90’s and still offer only 1.0 Insights. This is an invitation only group for Analytics Professionals with 7+ y/exp who want more than traditional MR

Consumer Insights Interest Group +7000 members

The Consumer Insights Interest Group aims to connect professionals working with Consumer Insights. We encourage members to share experiences and best-practices with regards to understanding, uncovering, articulating and validating Consumer Insights and to learn from each other.

The Market Research Global Alliance (MRGA)is a special interest group that was started so that Market Researchers around the globe both end-users and service providers can trade ideas to help each other achieve common goals in a cooperative learning environment through online social networking.



 Online MR +1600 members 

This is a group of people working in Online Market Research industry and wants to network for exchange of ideas and opportunities. With technology driving research industry today the online research is the next big thing and we want to expand the knowledge and information among our members.

 
ESOMAR+ 1500 members

With 5,000 members in 100 countries, ESOMAR’s aim is to promote the value of market and opinion research in illuminating real issues and bringing about effective decision-making. To facilitate this ongoing dialogue, ESOMAR creates and manages a comprehensive programme of industry-specific and thematic conferences, publications and communications as well as actively advocating self-regulation and the worldwide code of practice. 

This qualitative research discussion venue is sponsored by the Qualitative Research Consultants Association. It is open to anyone interested in discussing issues pertaining to qualitative market research. Members and non-members of the QRCA are welcome to join this group. This is a moderated forum; please read the participation guidelines. 


The marketing research landscape is evolving to include more online methodologies such as online communities, focus groups, bulletin boards, Blogs, diaries and ethnographies. With budgets tightening up and travel costs increasing, now is an ideal time to begin incorporating new techniques that offer real cost savings. In addition, advancements in online technologies like online research communities and user generated content are changing the way we collect our data. We have seen it happen with quantitative research where online survey spending has paced traditional telephone research and are now in the midst of another revolution with qualitative research being at the epicenter.

This group is all about creating the future of market research. Where is Twitter going? How should researchers be using social media? What is the best way to run an online research community? What is the proper interface between research and marketing?


iQ 2.0 - Wikonsumer & Netizen Culture +300 members (Spanish + English Language)

 


iQ 2.0 es un espacio en el que investigadores "qali-ethno" online del consumidor y usuarios corporativos de consumer insights 2.0 compartimos ideas, información, dudas, preguntas, propuestas y experiencias sobre nuestro fascinante quehacer.


NETNOGRAPHY: Wikonsumer and Netizen Culture NETNOGRAPHY: Wikonsumer and Netizen Culture + 300 members


Online ethnography or Virtual ethnography - also called netnography for a decade in the business, marketing and consumer research field and more recently webnography -is a new development in the field of Ethnography. Online ethnography is an online research method. It extends the traditional notions of field and ethnographic study from the observation of co-located, face-to-face interactions, to technologically mediated interactions in online networks and communities. In doing so it challenges the traditional notion of a field site as a localized space and moves it into the realm of online or computer-mediated communications and interactions. 


Investigación de Mercado Online + 150 (Sólo en español)

Investigación de Mercado Online es el primer grupo de habla hispana dedicado a empresas y profesionales del ámbito de la investigación de mercado por internet. Sus objetivos son: a) Ser el punto de encuentro de profesionales dedicados a la investigación de mercado online; b) Compartir noticias y casos de estudio de la industria para generar discusiones de calidad; c) Crear oportunidades de negocio y empleo para profesionales dedicados a la industria.

 

Online Marketing Research Communities + 150 members 

Online Communities offer an interactive channel to communicate, develop relationships with your customers and get the insight you need to make informed decisions. Online Marketing Research Communities can measure loyalty, customer satisfaction, referrals and help you increase revenues. This is a space where like minded individuals can talk about marketing and market research. In addition members can explore topics like Web2.0, the Voice of the Customer and discuss best practices in managing online communities.


 Investigación de Mercado y Opinión Online en Iberoamérica + 60 (NUEVO - Sólo en español)


La penetración de Internet es cada vez mayor en Iberia y América Latina y por tanto se potencia el uso de la investigación online en nuestra región. ¿Quiénes son los actores y cuáles sus desafíos en los escenarios presentes y futuros? En este grupo conversaremos no sólo de los beneficios, sino también de las dificultades y desafíos que supone realizar investigación online en Iberia y América Latina.

Algunas de los beneficios de la investigación online son:

  • Rapidez. Ya que los resultados de la encuesta los obtenemos en tiempo real. 
  • Exactitud. Se eliminan los errores de la introducción de datos. 
  • Calidad y fiabilidad. Se eliminan intermediarios y como consecuencia, su sesgo. Cada encuestado responde cuando es el mejor momento para el, no para el encuestador, por lo que la calidad de las respuestas aumenta. 
  • Naturaleza interactiva. Las cualidades del medio permiten incluir elementos multimedia, impensables en la investigación offline. 
  • Gran alcance. Permite encuestar a otro segmento de la población, difíciles de contactar por medios tradicionales. 
  • Buen seguimiento. Es posible monitorizar el desarrollo de las respuestas por el procesamiento automático de datos. 
  • Bajo coste. Ya no es necesario contratar encuestadores, ni utilizar papel para obtener los datos.

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