Hispanic Cyberstudy: Marketing to the web’s most rapidly growing population


A study by AOL Advertising & Cheskin: Why and how are Hispanics using the internet in their daily lives?

For years, marketers have struggled with the complexities of the Hispanic market. Given the blistering growth of their population and subsequent rise in purchasing power, AOL wants to help marketers and agencies Understand the changing Hispanic market, and improve their advertising performance with this segment.

To stay ahead of market trends, AOL Advertising commissioned Cheskin to conduct research about Online Hispanics. This is a continuation of a study AOL began in 2004.


Donwload the full report HERE

QUANTITATIVE METHODOLOGY
Telephone Survey:
717 Hispanic households across the US
(90 via cell phone)
Online Survey:
616 Hispanic households across the US
634 General Market across the US

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