Ray Poynter's book on Social Media Research is already listed at Amazon

Product Details
Hardcover: 450 pages
Publisher: John Wiley & Sons Ltd (July 23, 2010)
Language: English
ISBN-10: 0470710403
ISBN-13: 978-0470710401

Ray Poynter finished and delivered the final draft of The Handbook of Online and Social Media Research: The New Rules and Tools for Market Research to the Wiley Publishing Company

While writing his book, Ray shared some Excerpts from it and received feedback via LinkedIn from many market research academics and practitioners, as he acknowledges on his blog:


"Many thanks to everybody who has helped me along the way. The people below have all helped. Some by suggesting ideas on this blog (to the book related posts), some via a group on LinkedIn, and some by reading drafts, some by supplying hard to find information, others by supplying interviews".

 
NAME
COUNTRY
COMPANY
Daniel Alexander-Head
Australia
Colmar Brunton Research
Lynd Bacon
USA
Loma Buena Associates
Reg Baker
USA
Market Strategies International
Tamara Barber
USA
Forrester Research
Helen Bartlett
UK
Consultant
Doug Bates
Canada
Itracks
Jon Beaumont
UK
Virtual Surveys
Fiona Blades
UK
MESH Planning
Jim Bryson
USA
20/20 Research
Andy Buckley
UK
Virtual Surveys
Pete Cape
UK
Survey Sampling International
Steve Cierpicki
Australia
Colmar Brunton Research
Paul Child
UK
Virtual Surveys
Dr Nick Coates
UK
Promise Corporation
Richard Collins
UK
Confirmit
Andy Dexter
UK
Truth
Zoe Dowling
USA
Added Value
Mark Earls
UK
Author, HERD: How to Change Mass Behaviour by Harnessing Our True Nature
Tom Ewing
UK
Kantar Operations
Dan Foreman
UK
ActiveGroup
Alastair Gordon
New Zealand
Gordon & McCallum
Mike Gray
UK
Virtual Surveys
Prashant Hari
Australia
Colmar Brunton
Peter Harris
Australia
Vision Critical
Chris Haydon
UK
Virtual Surveys
Jeffrey Henning
USA
Vovici
Shana Hugh
Canada
Vision Critical
Paul Hutchings
UK
Kindle Research
John Kearon
UK
BrainJuicer
Debbi Kleiman
USA
Communispace
Dan Kvistbo
Denmark
Norstat
Graeme Lawrence
UK
Virtual Surveys
Nigel Legg
UK
Katugas Research Services
Brian LoCicero
USA
Kantar
Tim Macer
UK
Meaning
Bernie Malinoff
Canada
element54
Bryan Orme
USA
Sawtooth Software
Jonathan Puleston
UK
GMI
Angus Reid
Canada
Vision Critical
Joel Rubinson
USA
ARF
Meg Rudman-Walsh
UK
Virtual Surveys
Lee Ryan
Singapore
TNS
Siamack Salari
Belgium
EverydayLives
Pablo Sánchez Kohn
Argentina
IQ 2.0
Derek Sawchuck
Canada
Itracks
Karen Schofield
UK
Virtual Surveys
Duncan Southgate
UK
Millward Brown
Chris Stetson
USA
OpinionPath
Susan Sweet
USA
Doyle Research Associates
Christine Walker
Australia
Alliance Strategic Research
Karlan Witt
USA
Cambia Information Group
Brandon Watts
USA
U30
Sue York
Australia
The Future Place

Here you can see some of the shared Excerpts:


  • DIY Research
  • Social Networks for Market Researchers
  • Background to Online Market Research
  • Chapter on OLFGs (Online Focus Groups)
  • Chapter on BBGs (Bulletin Boards Groups) and IDIs (In-Depth Interviews)
  • Chapter on Online Research Communities
  • Chapter on Website Research
 About the author: 

Director of Virtual Surveys (a UK based market research agency specialising in the Internet) and principal of The Future Place. Ray has spent the last 25 years at the interface between research, technology, and innovation. Ray has held director level appointments with Millward Brown, IntelliQuest, The Research Business, Sandpiper and Deux, as well as acting as a consultant to many leading agencies. Ray is in regular demand as a conference speaker and workshop leader in Europe, US, and Australia - covering topics as diverse as brand tracking to the application of multi-variate techniques to choice modeling.


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