Product Details
Hardcover: 450 pages
Publisher: John Wiley & Sons Ltd (July 23, 2010)
Language: English
ISBN-10: 0470710403
ISBN-13: 978-0470710401
Hardcover: 450 pages
Publisher: John Wiley & Sons Ltd (July 23, 2010)
Language: English
ISBN-10: 0470710403
ISBN-13: 978-0470710401
Ray Poynter finished and delivered the final draft of The Handbook of Online and Social Media Research: The New Rules and Tools for Market Research to the Wiley Publishing Company.
While writing his book, Ray shared some Excerpts from it and received feedback via LinkedIn from many market research academics and practitioners, as he acknowledges on his blog:
"Many thanks to everybody who has helped me along the way. The people below have all helped. Some by suggesting ideas on this blog (to the book related posts), some via a group on LinkedIn, and some by reading drafts, some by supplying hard to find information, others by supplying interviews".
"Many thanks to everybody who has helped me along the way. The people below have all helped. Some by suggesting ideas on this blog (to the book related posts), some via a group on LinkedIn, and some by reading drafts, some by supplying hard to find information, others by supplying interviews".
NAME | COUNTRY | COMPANY |
Daniel Alexander-Head | Australia | Colmar Brunton Research |
Lynd Bacon | USA | Loma Buena Associates |
Reg Baker | USA | Market Strategies International |
Tamara Barber | USA | Forrester Research |
Helen Bartlett | UK | Consultant |
Doug Bates | Canada | Itracks |
Jon Beaumont | UK | Virtual Surveys |
Fiona Blades | UK | MESH Planning |
Jim Bryson | USA | 20/20 Research |
Andy Buckley | UK | Virtual Surveys |
Pete Cape | UK | Survey Sampling International |
Steve Cierpicki | Australia | Colmar Brunton Research |
Paul Child | UK | Virtual Surveys |
Dr Nick Coates | UK | Promise Corporation |
Richard Collins | UK | Confirmit |
Andy Dexter | UK | Truth |
Zoe Dowling | USA | Added Value |
Mark Earls | UK | Author, HERD: How to Change Mass Behaviour by Harnessing Our True Nature |
Tom Ewing | UK | Kantar Operations |
Dan Foreman | UK | ActiveGroup |
Alastair Gordon | New Zealand | Gordon & McCallum |
Mike Gray | UK | Virtual Surveys |
Prashant Hari | Australia | Colmar Brunton |
Peter Harris | Australia | Vision Critical |
Chris Haydon | UK | Virtual Surveys |
Jeffrey Henning | USA | Vovici |
Shana Hugh | Canada | Vision Critical |
Paul Hutchings | UK | Kindle Research |
John Kearon | UK | BrainJuicer |
Debbi Kleiman | USA | Communispace |
Dan Kvistbo | Denmark | Norstat |
Graeme Lawrence | UK | Virtual Surveys |
Nigel Legg | UK | Katugas Research Services |
Brian LoCicero | USA | Kantar |
Tim Macer | UK | Meaning |
Bernie Malinoff | Canada | element54 |
Bryan Orme | USA | Sawtooth Software |
Jonathan Puleston | UK | GMI |
Angus Reid | Canada | Vision Critical |
Joel Rubinson | USA | ARF |
Meg Rudman-Walsh | UK | Virtual Surveys |
Lee Ryan | Singapore | TNS |
Siamack Salari | Belgium | EverydayLives |
Pablo Sánchez Kohn | Argentina | IQ 2.0 |
Derek Sawchuck | Canada | Itracks |
Karen Schofield | UK | Virtual Surveys |
Duncan Southgate | UK | Millward Brown |
Chris Stetson | USA | OpinionPath |
Susan Sweet | USA | Doyle Research Associates |
Christine Walker | Australia | Alliance Strategic Research |
Karlan Witt | USA | Cambia Information Group |
Brandon Watts | USA | U30 |
Sue York | Australia | The Future Place |
Here you can see some of the shared Excerpts:
Director of Virtual Surveys (a UK based market research agency specialising in the Internet) and principal of The Future Place. Ray has spent the last 25 years at the interface between research, technology, and innovation. Ray has held director level appointments with Millward Brown, IntelliQuest, The Research Business, Sandpiper and Deux, as well as acting as a consultant to many leading agencies. Ray is in regular demand as a conference speaker and workshop leader in Europe, US, and Australia - covering topics as diverse as brand tracking to the application of multi-variate techniques to choice modeling.
- DIY Research
- Social Networks for Market Researchers
- Background to Online Market Research
- Chapter on OLFGs (Online Focus Groups)
- Chapter on BBGs (Bulletin Boards Groups) and IDIs (In-Depth Interviews)
- Chapter on Online Research Communities
- Chapter on Website Research
About the author:
Director of Virtual Surveys (a UK based market research agency specialising in the Internet) and principal of The Future Place. Ray has spent the last 25 years at the interface between research, technology, and innovation. Ray has held director level appointments with Millward Brown, IntelliQuest, The Research Business, Sandpiper and Deux, as well as acting as a consultant to many leading agencies. Ray is in regular demand as a conference speaker and workshop leader in Europe, US, and Australia - covering topics as diverse as brand tracking to the application of multi-variate techniques to choice modeling.
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