Smartees are a new smart food for clever researchers. They’re a series of free half-day workshops at InSites Consulting and they’re about learning and sharing knowledge. Each session promises a different flavour, and you’ll be sure to take away ideas and practical techniques for better marketing.
The next Smartees session - Connected workshop - is planned for 08 April 2010 in Rotterdam (NL). One of the topics to be covered is Neo-observational research (see below)
Meet the 'contemporary' consumer (by Tom De Ruyck, Senior R&D Manager)
We need new research thinking & acting for better marketing decision making. By using advanced methods and a careful selection & fusion of research design, you're able to better grasp today's consumers.
So how to go from here? (by Annelies Verhaeghe, Senior R&D Manager - ESOMAR Young Researcher 2009)
Let's get connected:
Fusion research: getting a 360 degree view on your consumer by combining and applying new techniques and skills
Networking & drinks