NetBase asked me to write a white paper to explain netnography to business people and marketers. It is titled: Netnography: The Marketer’s Secret Weapon - How Social Media Understanding Drives Innovation.
I will be presenting the white paper tomorrow in New York at the Advertising Research Foundations’ re:think conference, at 11am.
NetBase just posted the White Paper download link online on their web-site, and here is the link:
Looks like you will need to fill out a form and get into their database as the price of admission. I enjoyed and learned a lot writing a paper that is directed to a purely managerial audience. I hope you enjoy it.