New Netnography White Paper Available (by Robert @Kozinets)

by Robert Kozinets via Brandthroposophy

NetBase asked me to write a white paper to explain netnography to business people and marketers. It is titled: Netnography: The Marketer’s Secret Weapon - How Social Media Understanding Drives Innovation.

I will be presenting the white paper tomorrow in New York at the Advertising Research Foundations’ re:think conference, at 11am.

NetBase just posted the White Paper download link online on their web-site, and here is the link:
http://www.netbase.com/landing_pages/netnography_paper/


Looks like you will need to fill out a form and get into their database as the price of admission. I enjoyed and learned a lot writing a paper that is directed to a purely managerial audience. I hope you enjoy it.