DAY I - #QRWEB Live Feed - Qualitative Research in Web 2.0 International Conference

DAY ONE

08:45 Opening words by Merlien Institute and chairperson Silvana di Gregorio, Sociologist & Consultant SdG Associates (UK)

09:00 What are the rules and tools of qualitative research in social media? - Ray Poynter, Managing Director, The Future Place (UK)

09:45 Integrating Web 2.0 successfully into traditional qualitative research - Frank Thomas Naether, Managing Director, Naether Marktforschung (DE)

11:00 Overcoming the handicaps of communicating online without non-verbal cues - Ilka Kuhagen, Principal - IKM (DE)

11:45 Beyond classical market research methods: a framework for online ethnographic inspired research - Nicole Reinhold, Head of Online Research Point-Blank-International (DE)

13:45 Designing and executing successful qualitative research online: a crash course in 120 minutes, Jeff Walkowski, President - QualCore.com (US)

16:15 Applying your skills as a qualitative practitioner to develop engaging online market research communities (MROC), Jim Longo, Vice President, Client Development & Marketing - Itracks (CA)

17:00 Closing remarks from the chair