Revelation Launches Beta Release of iPhone App for Qualitative Research

by Rachel Bell

We are happy to announce the public beta release of our mobile app, Revelation Mobile. Our breakthrough technology captures and records consumer behavior in real time and allows researchers to tailor mobile studies as extensions of their Revelation projects. Its seamless integration with other reporting and analytics tools eases the transition to this unchartered medium. This limited public beta release will lay the groundwork for mobile research design and management.

“We are tremendously excited by the ability of app-based mobile research to capture ‘in the moment’ customer experiences, but there is still much to understand in terms of both technology and best practices,” says Steve August, CEO and Founder of Revelation Inc. “With this beta iPhone app release, Revelation has a platform that will help researchers discover and develop cutting edge mobile research methods.

Features of the Revelation Mobile beta version include:
  • Diary-style activities that activities to track consumer purchases, behavior, and consumption
  • Photo uploads that enable participants to capture their environment
  • Open- and closed-ended prompts for quick barometers and deep probes

Our limited public release scheduled until June 30, 2010. There will be an incubation period before we launch our official release.

Additional resources: If you are interested in viewing screenshots and video of Revelation Mobile, please visit http://www.revelationglobal.com/mobile.

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