Market Research in the Mobile World

by Jasper Lim 

Location: Holiday-Inn Berlin City West
Dates: 2 & 3 December, Berlin, Germany
Event website:
Twitter hashtag: #mobileMR


Our upcoming International Conference on Market Research in the Mobile World will bring together researchers and practitioners to discuss new challenges and opportunities of using mobile tools to enhance and add value to market research. Highlights of the conference include keynote speeches from Siamack Salari, Founder of EveryDayLives and Gordon Morris, Global Insights Manager of Sony Ericsson.

Gordon Morris will be speaking on the future of mobile market research and how we can prepare to meet the new challenges. He will also discuss how real-time insights could be generated effectively through leveraging mobile applications such as mobile online panels, remote ethnography and mobile surveys.

Siamack Salari, a pioneer in video ethnography will present a special case study on how a mobile ethnography research tool is being used successfully by the World's No. 1 brand. He will discuss critical issues on security, legal and data aspects of using mobile application for research and also outlining learnings, mistakes and risks to proof test ideas and ensure wide adoption.

The conference will also include other (reviewed) presentations and interactive discussions from top researchers and practitioners. Take advantage of this unique opportunity to discuss best practices with your peers in a friendly, fun and informal networking environment.

On behalf of the programme committee and advisory board, I look forward meeting you in Berlin.

Kind Regards,

Jasper Lim 
Merlien Institute
+356 3550 0320 (Europe)
+852 8197 0320 (Asia-Pacific) 

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