Co-Creation & Social Media Research with Young Consumers

In 2008 Coca-Cola GB&I identified a big challenge: "what young people told us they were doing was different to what they were actually doing in market". So, they needed to get under the skin of this audience to get insights that lead to solutions with impact in the market. 

Learn how Face Co-Creation responded to this challenge... 

Esomar 2010 Presentation:

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