NETNOGRAPHY vs. Web Monitoring

What is NETNOGRAPHY ? 

NETNOGRAPHY [interNET & ethNOGRAPHY] 

• Netnography is “doing ethnographic research online”. 
• Netnography is a qualitative and explorative research approach to analyze the consumer dialogue in social media. 
• Netnography is the empathic and non-obtrusive online observation and listening enables the researcher to gain a deep understanding and unbiased consumer insights. 
• Netnography is analyzing explicitly verbalized and implicitly existing need- and solution-information of highly involved and creative consumers can lead to fresher insights.

Let's see how Stephen Hück compares NETNOGRAPHY vs. Web Monitoring

NETNOGRAPHY vs. Web Monitoring = “Qual. VS Quant. ?”

View more presentations from HYVE AG.