What is NETNOGRAPHY ?
NETNOGRAPHY [interNET & ethNOGRAPHY]
- Netnography is “doing ethnographic research online”.
- Netnography is a qualitative and explorative research approach to analyze the consumer dialogue in social media.
- Netnography is the empathic and non-obtrusive online observation and listening enables the researcher to gain a deep understanding and unbiased consumer insights.
- Netnography is analyzing explicitly verbalized and implicitly existing need- and solution-information of highly involved and creative consumers can lead to fresher insights.
Let's see how Stephen Hück compares NETNOGRAPHY vs. Web Monitoring
NETNOGRAPHY vs. Web Monitoring = “Qual. VS Quant. ?”