NETNOGRAPHY vs. Web Monitoring


  • Netnography is “doing ethnographic research online”. 
  • Netnography is a qualitative and explorative research approach to analyze the consumer dialogue in social media. 
  • Netnography is the empathic and non-obtrusive online observation and listening enables the researcher to gain a deep understanding and unbiased consumer insights
  • Netnography is analyzing explicitly verbalized and implicitly existing need- and solution-information of highly involved and creative consumers can lead to fresher insights.
Let's see how Stephen Hück compares NETNOGRAPHY vs. Web Monitoring

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