Right this very moment, consumers are watching TV content online. They are also watching online content on their TVs. The convergence of TV and Internet is here, and this creates a clear opportunity for advertisers.
To help make sense of this new landscape for brands and agencies, our Yahoo! recently partnered with Ipsos OTX MediaCT, surveying DSL-connected households in the U.S. The study focused on gauging consumer usage of Internet-connected TV devices, as well as attitudes around advertising on Yahoo!’s Connected TV product. These seven key findings emerged:
2. Gamers will drive this trend.
3. Four content types are priorities for consumers.
4. Consumers still love TV shows and talking about them with friends.
5. Advertising is also a key driver of usage for Internet connected TV.
6. Consumers like us. They really like us!
7. Male consumers are leading the charge.
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