Emotional Data: hipsters, human beings and mapping of taste data

by Tara Hunt*

As personal expression grows through social web tools, we are seeing the true diversity and complexity of human beings. However, most recommendation engines and marketing tools are stuck in mass market mentality. ‘People who bought this, also bought this’ just doesn’t quite cut it anymore.

Fortunately, a field of evolutionary psychology that starts to explain the signals of personal expression is picking up steam. Taste Signaling explains the type of signals that people are practically screaming out to the world through posting to social networks. Could this be the key that maps data to our emotional selves and could unlock the future of truly personalizing our web experiences? Come find out what the Big Five Indicators are and how data can be emotional, too.

Emotional Data: hipsters, human beings and mapping of taste data
View more presentations from Tara Hunt

* Tara Hunt is the author of: The Whuffie Factor

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