04/05/2011

Video + Infographic: Understanding Smartphone Consumers


This video presents key findings from "The Mobile Movement: Understanding Smartphone Consumers" a study from Google and conducted by Ipsos OTX, an independent market research firm. The findings come from research conducted at the end of 2010 among 5,013 US adult smartphone Internet users. Google commissioned this research with the objectives to better understand how smartphones are used in consumers' daily lives and how smartphones have influenced the ways consumers search, shop and respond to mobile advertising.



You can also watch this 30' webinar, hosted by Ipsos OTX ...

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iQ 2.0 - Wikonsumer & Netizen Culture

Exploring innovations in consumer & social media research

iQ 2.0 es un espacio para difundir y compartir soluciones relacionadas a la cultura 'Wikonsumer & Netizen', facilitando la creación de Capital Social 2.0 a investigadores y empresas relacionadas con la innovación desde el conocimiento del consumidor.

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