LATINOVATION 2.0 - Evento de #ESOMAR en Argentina (Julio, 2011)

Innovation in market research doesn’t only mean the conception of new ideas and methods, it also means re-invention. What are the latest research innovations and how can we apply them to the Latin American market? What needs to be implemented to reach the highest standards and the best results? Join us at Latinovation 2.0 an ESOMAR session exploring innovation in the online world!

This meeting is free and open to ESOMAR members, SAIMO and CEIM members.

PROGRAMME
18.00 - 18.10	OPENING Guillermo Oliveto, General Manager, CCR Group/IRI, Argentina (Programme Chair) Juan Carlos Tejada, President SAIMO
18.10 - 19.10	LATINOVATION 2.0 A block of 3 cutting edge presentations featuring:
	Digital Frontiers DMR (Digital Media Research) developed for measuring online ad effectiveness Santiago Kahane and Natalia Gitelman, DatosClaros, Argentina
	Coca-Cola Europe and the Philosopher’s Stone Crafting a Win-Win-Win situation Patricio Pagani, Infotools, New Zealand
	Shopper understanding Susana Marquis, Faculty of Economics, University of Buenos Aires, Argentina
19.10 - 19.30	Discussion
19.30 - 20.00	Guest Speakers Seizing opportunities inside the crisis Increasing the value of a pasta brand, case study Monica Kleiman, GfK, Argentina Cecilia Iglesias, Molinos, Argentina
20.00 - 20.20	CLOSING Guillermo Oliveto, General Manager, CCR Group/IRI, Argentina (Programme Chair)
20.20 - 21.30	NETWORKING DRINKS Sponsored by Netquest