LATINOVATION 2.0 - Evento de #ESOMAR en Argentina (Julio, 2011)

Innovation in market research doesn’t only mean the conception of new ideas and methods, it also means re-invention. What are the latest research innovations and how can we apply them to the Latin American market? What needs to be implemented to reach the highest standards and the best results? Join us at Latinovation 2.0 an ESOMAR session exploring innovation in the online world!

This meeting is free and open to ESOMAR members, SAIMO and CEIM members.

PROGRAMME

18.00 - 18.10OPENING
Guillermo Oliveto, General Manager, CCR Group/IRI, Argentina (Programme Chair)
Juan Carlos Tejada, President SAIMO
18.10 - 19.10LATINOVATION 2.0
A block of 3 cutting edge presentations featuring:
Digital Frontiers
DMR (Digital Media Research) developed for measuring online ad effectiveness
Santiago Kahane and Natalia Gitelman, DatosClaros, Argentina
Coca-Cola Europe and the Philosopher’s Stone
Crafting a Win-Win-Win situation
Patricio Pagani, Infotools, New Zealand
Shopper understanding
Susana Marquis, Faculty of Economics, University of Buenos Aires, Argentina
19.10 - 19.30Discussion
19.30 - 20.00Guest Speakers
Seizing opportunities inside the crisis
Increasing the value of a pasta brand, case study
Monica Kleiman, GfK, Argentina
Cecilia Iglesias, Molinos, Argentina
20.00 - 20.20CLOSING
Guillermo Oliveto, General Manager, CCR Group/IRI, Argentina (Programme Chair)
20.20 - 21.30NETWORKING DRINKS
Sponsored by Netquest

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