Innovation in market research doesn’t only mean the conception of new ideas and methods, it also means re-invention. What are the latest research innovations and how can we apply them to the Latin American market? What needs to be implemented to reach the highest standards and the best results? Join us at Latinovation 2.0 an ESOMAR session exploring innovation in the online world!
PROGRAMME | |
18.00 - 18.10 | OPENING Guillermo Oliveto, General Manager, CCR Group/IRI, Argentina (Programme Chair) Juan Carlos Tejada, President SAIMO |
18.10 - 19.10 | LATINOVATION 2.0 A block of 3 cutting edge presentations featuring: |
Digital Frontiers DMR (Digital Media Research) developed for measuring online ad effectiveness Santiago Kahane and Natalia Gitelman, DatosClaros, Argentina | |
Coca-Cola Europe and the Philosopher’s Stone Crafting a Win-Win-Win situation Patricio Pagani, Infotools, New Zealand | |
Shopper understanding Susana Marquis, Faculty of Economics, University of Buenos Aires, Argentina | |
19.10 - 19.30 | Discussion |
19.30 - 20.00 | Guest Speakers Seizing opportunities inside the crisis Increasing the value of a pasta brand, case study Monica Kleiman, GfK, Argentina Cecilia Iglesias, Molinos, Argentina |
20.00 - 20.20 | CLOSING Guillermo Oliveto, General Manager, CCR Group/IRI, Argentina (Programme Chair) |
20.20 - 21.30 | NETWORKING DRINKS Sponsored by Netquest |
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