New Study Shows Online Giving is Important to Donors 60+

In an online study of donors who had given by any method, conducted November 15-17, 2011, we discovered that online giving has become an important option for donors who are 60 years of age or older. The study found that while 61 percent of all donors surveyed had given an online gift at some point, a surprising one out of two donors (51 percent) 60 years old and older said they had done so.

The online study of 524 donors was conducted on behalf of Dunham+Company by Campbell Rinker Nov. 15-17 among random ResearchNow panel members who had given at least one gift of $25 in the past year by any method. The study has a margin of error of plus or minus 4.3 percent at the 95 percent confidence level. 

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