Webinar @IABchile + @Ubiqq - Investigando el comportamiento del consumidor online

Gracias a @IABChile y @Ubiqq tuve la oportunidad de compartir hoy una presentación sobre distintas metodologías y herramientas de investigación online del comportamiento del consumidor. Les dejo la presentación en versión SlideShare.

Investigación Online del Comportamiento del Consumidor

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What's The Social Technographics Profile Of Your Customers? via Forrester Research

Forrester's Social Technographics data classifies consumers into seven overlapping levels of social technology participation. Based on our proprietary Consumer Technographics survey data, we can share with you how social participation varies among your consumers globally and help you plan a targeted social technology strategy. Use this tool to get a high-level snapshot of the social technology behaviors of consumers.

Los consumidores son SIEMPRE primero SERES HUMANOS

No es común encontrar entrevistas a investigadores sociales y de mercado en revistas de variedad enfocadas en el target masculino... tampoco es frecuente conocer a investigadores que derrochan originalidad, frescura y un profundo sentido ético en la mirada al ser humano en su rol de consumidor. Así es Luis Miguel Barral, autor del blog Inteligencia Ética y Socio Director de Two Much Research Studio. 

Sin más introducción, quedan invitados a leer esta interesante entrevista en la sección "Tipos de Interés" de la Revista Man. 

Entrevista a Luis Miguel Barral - Investigación de Mercados y Ética

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Webinar: The four Pilars of Comsumer Truth (via QualVu)

Online and mobile research methods can surpass traditional methodologies under one condition: If they deliver more candid and truthful insights - or, in Qualvu terms, simply The Truth. 

The truth is the foundation of great products, creative ideas, concepts, and strategies.  Only if you know what consumers are really thinking... only if you see how they act at the time they interact with your product, service or idea... only if they feel completely uninhibited and unrestrained in their feedback will they be completely honest with you - and only if they are completely honest with you will your communication with them succeed. The online and mobile video-based research dynamics have four elements that create these essential conditions. We call them the pillars of consumer truth. 

On April 26 at 3 PM EST join Qualvu CEO & Founder, John Williamson, and...

•    Discover the four pillars of consumer truth 

•    Learn how to uncover consumers' deepest thoughts, feelings, and behaviors

•    Discover how the four pillars of consumer truth deliver "victimless research"

Register here!

Emotional Data: hipsters, human beings and mapping of taste data

by Tara Hunt*

As personal expression grows through social web tools, we are seeing the true diversity and complexity of human beings. However, most recommendation engines and marketing tools are stuck in mass market mentality. ‘People who bought this, also bought this’ just doesn’t quite cut it anymore.

Fortunately, a field of evolutionary psychology that starts to explain the signals of personal expression is picking up steam. Taste Signaling explains the type of signals that people are practically screaming out to the world through posting to social networks. Could this be the key that maps data to our emotional selves and could unlock the future of truly personalizing our web experiences? Come find out what the Big Five Indicators are and how data can be emotional, too.

Emotional Data: hipsters, human beings and mapping of taste data

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* Tara Hunt is the author of: The Whuffie Factor