Resultados de la Encuesta 'Viajes e Internet': TravelCamp 2010-2011

De acuerdo a la encuesta online realizada por Innovaction y Netquest para TravelCamp, Internet se posiciona como el medio más influyente en la elección del destino del viajero, es el medio más usado para planificar viajes y es una de las fuentes de información más importantes, no solamente en la fase previa del viaje sino también durante la estadía.

Éstas son sólo algunas de las conclusiones de la encuesta realizada entre noviembre de 2010 y febrero de 2011 entre más de 1500 internautas de Argentina, México y el resto de Latinoamérica. 

A continuación compartimos los resultados del reporte, en el que se puede además profundizar en datos específicos sobre la forma en que usan Internet los viajeros argentinos y mexicanos, las dos sub-muestras con mayor representación en el estudio. 

Viajes e Internet: Encuesta TravelCamp 2010-2011

LATINOVATION 2.0 - Evento de #ESOMAR en Argentina (Julio, 2011)

Innovation in market research doesn’t only mean the conception of new ideas and methods, it also means re-invention. What are the latest research innovations and how can we apply them to the Latin American market? What needs to be implemented to reach the highest standards and the best results? Join us at Latinovation 2.0 an ESOMAR session exploring innovation in the online world!

This meeting is free and open to ESOMAR members, SAIMO and CEIM members.

PROGRAMME
18.00 - 18.10	OPENING Guillermo Oliveto, General Manager, CCR Group/IRI, Argentina (Programme Chair) Juan Carlos Tejada, President SAIMO
18.10 - 19.10	LATINOVATION 2.0 A block of 3 cutting edge presentations featuring:
	Digital Frontiers DMR (Digital Media Research) developed for measuring online ad effectiveness Santiago Kahane and Natalia Gitelman, DatosClaros, Argentina
	Coca-Cola Europe and the Philosopher’s Stone Crafting a Win-Win-Win situation Patricio Pagani, Infotools, New Zealand
	Shopper understanding Susana Marquis, Faculty of Economics, University of Buenos Aires, Argentina
19.10 - 19.30	Discussion
19.30 - 20.00	Guest Speakers Seizing opportunities inside the crisis Increasing the value of a pasta brand, case study Monica Kleiman, GfK, Argentina Cecilia Iglesias, Molinos, Argentina
20.00 - 20.20	CLOSING Guillermo Oliveto, General Manager, CCR Group/IRI, Argentina (Programme Chair)
20.20 - 21.30	NETWORKING DRINKS Sponsored by Netquest

2nd International Conference on Market Research in the Mobile World, July 19 & 20, Atlanta U.S.A.

Presented by: 2nd International Conference on Market Research in the Mobile World, July 19 & 20, Atlanta U.S.A. Discover how Citigroup, Microsoft, Edelman, Hallmark, Nielsen, Kantar Group, TNS, Txteagle, QualVu and many other leading organizations utilize mobile technologies successfully for generating actionable customer insights!    Content highlights include: Implementing a holistic approach to mobile market research Utilizing the powerful impact of real-time information for New Product Development Achieving high response rates using on-the-go capabilities of mobile phones Balancing the rising trends in mobile market research with respondent privacy Implementing the next-generation video research using smartphones Developing an integrated approach to engaging consumers through mobile, social media and online research Click here to review the conference agenda online now!  This conference will provide excellent opportunities for participants to engage in collaborative discussions on best practices, innovation methods, and new technology utilization Opportunities to network with peers will include scheduled breaks during the conference sessions and a series of fun and casual networking events that will take place on July 18th, 19th & 20th. This conference is offered at highly affordable rates that won't break your budget and will help you to be fully prepared for the changes in the market research industry. 'Insights Qualitativos' members will enjoy 5% OFF the full registration fee. To benefit from this discount, please register before 10th June using the following discount code: PSK05 http://www.eventbee.com/view/mobile2011 Testimonials: "The conference on Market Research in the Mobile World was a great intimate event that featured a warm atmosphere of sharing and learning best practices" - Steve August, CEO Revelation, USA "The Market Research in the Mobile World 2010 provided a great opportunity to meet fellow professionals working together to develop the mobile market research industry" - Ian Ralph, Divisional Director GfK NOP, UK "The MRMW2010 event provided me the opportunity to interact with top research and technology experts worldwide. A great opportunity for working and learning together" - Felicia Lassk Associate Professor Northeastern University, USA "I like the amount of interaction at Merlien's conferences, especially the workshops were real workshops, unlike a lot of other conferences" - Hans Theuws Product Manager Noldus, The Netherlands